The unprecedented fury of Hurricanes Harvey, Irma, and Maria caused power outages, flooding, and hundreds of millions of dollars in damage. While this season’s aggressive hurricane season has broken weather-related records left and right, it’s also impacted something a little closer to our industry: television.
When Irma struck Florida as a Category 4 hurricane, it left 6 million people without power in Florida and drove others towards watching the weather news. The Weather Channel kicked into “severe mode,” broadcasting live around the clock for several days around each of the back-too-back storms. It was the only network to do so, which was reflected in its ratings. Read More