Earlier this month, it was warm enough, and quiet enough, to sit outside on the patio at Rockefeller Center, and enjoy a glass of wine at the end of the day. Just days later, the sidewalks would be crowded with tourists and locals as well, gathered to take in a view of the giant Rockefeller Center tree.
The lighting of the tree is a shiny gift not just for tourists and TV viewers, but also for retailers. And it is a huge money maker for networks and broadcasters.
Networks love holiday TV specials for gathering multiple generations around the TV. Retailers love the increase in GRPs in order to showcase holiday themed ads and deals that drive consumers to their ecommerce sites and stores. Read More