We’re on a mission to enhance television advertising

The clypd team is stacked with the best of the best from a diverse set of backgrounds – including television and digital veterans. This means that we bring the most effective strategies from both industries into the hottest emerging channel: audience-based TV sales.

 

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Bringing audience-based sales solutions to television

The clypd platform is built exclusively for the television industry, respecting business practices and providing seamless integrations into existing TV systems and workflows. Our platform empowers sales organizations with solutions that achieve increased revenue and maximize campaign performance for agency and brand partners.

 

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Earth Day (b. April 22, 1970)

By | clypd Blog, Throwback Thursdays | No Comments

This past Monday, April 22, marked the 49th Earth Day. The evergreen idea was led by environmental activists Denis Hayes and Wisconsin Senator Gaylor Nelson. But without branding help from a Mad Man in the Copywriting Hall of Fame, it was doomed for a fragile existence.

Julian Koenig, who died in 2014, was the copywriter behind many legendary ad campaigns including VW’s “Think Small” and “Lemon,” Timex’s “It takes a licking and keeps on ticking,” and the naming of Earth Day.

Following his 1941 graduation from Dartmouth, Koenig did not take a straight path to advertising. He served a few years in the Army, spent a short time at Columbia Law, worked for the Yonkers Indians, a semi-pro baseball team, and set out to write novels. But then he stumbled in to advertising, and after impressing founder Bill Bernbach with a spec ad, he landed at Madison Avenue’s legendary Doyle Dane Bernbach in the 1950s. The spot that got him hired which never ran, was for Hires Root Beer. It featured a little boy holding a bottle of the soda with caption ”the finest beer I never tasted.” Read More