Discovery and Fox among the first partners to deploy new data-driven cross-platform advertising solution
BOSTON and DENVER — April 11, 2019 — SpotX, the leading global video advertising and monetization platform, together with clypd, the leading audience-based sales platform for television advertising, today announced a plan to integrate their platforms and build products that focus on audience efficiencies and solve for the current state of media fragmentation across linear TV and over-the-top (OTT).
The collaboration allows for the unification of audience segment definitions across disparate channels, forecasting audience viewership, transactions, and reporting across linear TV and OTT. One key value of the solution is the ability to enable the extension of audience reach across both TV and OTT holistically within a campaign. This offering provides publishers with an end-to-end cross-platform ad sales solution to earn more revenue by tapping into the growing demand for cross-platform opportunities from traditional TV and digital budgets. Read More