We’re on a mission to enhance television advertising

The clypd team is stacked with the best of the best from a diverse set of backgrounds – including television and digital veterans. This means that we bring the most effective strategies from both industries into the hottest emerging channel: audience-based TV sales.

 

Learn more

Bringing audience-based sales solutions to television

The clypd platform is built exclusively for the television industry, respecting business practices and providing seamless integrations into existing TV systems and workflows. Our platform empowers sales organizations with solutions that achieve increased revenue and maximize campaign performance for agency and brand partners.

 

Learn more

Check out the latest from our blog

Stranger Things Have Happened, But Not Often: the Reintroduction of a Failed Soda

By clypd Blog, Throwback Thursdays No Comments

On April 23, 1985, the Coca-Cola Company debuted New Coke, replacing its flagship and market-leading soda, then called Coke.

Blind taste tests, a market research strategy employed by chief rival Pepsi, indicated that consumers overwhelmingly preferred the sweeter New Coke. So confident were Coke executives in the new flavor, they discontinued production of Coke the same week that New Coke was release. They evaluated releasing New Coke as a brand extension to Coke, but with bottlers were already pushing back after the launch of Cherry Coke, they preferred to shut down Coke production. New Coke’s introduction was an epic mis-read of consumer sentiment, and the original flavor was brought back to store shelves quickly, with production restarting just 79 days after New Coke’s launch.

This was not just a footnote in the summer of 1985. It was a sonic boom within the Cola Wars, evidenced by ABC News’ Peter Jennings interrupting daytime soap “General Hospital” with the special report. Read More