We’re on a mission to enhance television advertising

The clypd team is stacked with the best of the best from a diverse set of backgrounds – including television and digital veterans. This means that we bring the most effective strategies from both industries into the hottest emerging channel: audience-based TV sales.

 

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Bringing audience-based sales solutions to television

The clypd platform is built exclusively for the television industry, respecting business practices and providing seamless integrations into existing TV systems and workflows. Our platform empowers sales organizations with solutions that achieve increased revenue and maximize campaign performance for agency and brand partners.

 

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Prince Harry: Still America’s Favorite Royal Prince

By | clypd Blog, Throwback Thursdays | No Comments

I am a regular viewer of ‘The Royals’ on E! and recently binged seasons one and two of ‘The Crown’ on Netflix. In elementary school, my friends and I woke up one morning at dawn to watch Lady Diana marry Prince Charles. I also sat glued to the coverage of her funeral a few years later. Given that viewing history, perhaps it’s no surprise that I also woke up silly early a few weekends ago to watch the Royal Wedding. But could my viewing be so on trend as to account for the other 29.2 million people who tuned in?

By any measure, airing something that 29.2 million Americans (according to Nielsen), want to watch – on a Saturday morning at 7am Eastern – is impressive. Sure, the wedding’s numbers were dwarfed by the Super Bowl (103 million) but it was watched by more viewers than the Oscars (26 million) and it did double the season finale of one of last year’s highest-rated shows, the viewing phenom “Game of Thrones” (12 million). Read More