Transparency into Auction Dynamics

Jason Burke

We all recall with frustration our failed swings at the birthday piñata, and then the triumphant scrambling for sweets when we finally connected with the papier-mâché dragon. In the early days of ad exchange buying, marketers had similar experiences as they blindly reached for inventory through programmatic buying on ad exchanges, without knowing the details of the inventory they were bidding on.

Read the rest of the article from clypd’s Head of Product, Jason Burke, about the need for transparency into auction pricing on Adotas from August 9, 2013

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