Pete is Chief Research Officer at clypd. He was a data scientist before the term existed and has been expanding the frontiers of TV audience measurement through statistical innovation since the 1990’s. Originally from the UK, Pete moved to New York in 2004 and joined Nielsen, where he was a primary architect of their global data fusion business, as well as being awarded patents for (among others) set top box audience measurement, digital measurement, and out of home audience modeling. At clypd, Pete’s main responsibility is the integrity of data and algorithms in the clypd platform. At home, his main responsibilities are playing music and Lego with his daughters.