clypd operates an advertising sales platform (“Platform”) to facilitate programmatic access to television advertising inventory on behalf of media owners and publishers (“Suppliers”). Our goal is to provide Suppliers with a mechanism to efficiently sell their advertising inventory and to enable Advertisers to reach the consumers (“Consumers”) that meet their advertising campaign goals.
Information We Collect From Consumers
The Platform facilitates the programmatic sales of TV advertising, which Suppliers ultimately deliver to Consumers watching video content via smart televisions, set-top boxes, media gateways, streaming video services on a personal computer, mobile or tablet device or other video streaming applications or devices. The Platform does not directly deliver advertising; as a result, the Platform does not directly collect information from Consumers. Suppliers and third parties may, and often do, collect information from Consumers. This information may be provided to clypd in anonymized or aggregated form for audience characterization and measurement. clypd does not accept, use, store or convey any information about a Consumer which (1) can be used to distinguish or trace an individual‘s identity, such as name, social security number, date and place of birth, mother‘s maiden name, or biometric records; or (2) is linked or linkable to an individual, such as medical, educational, financial, and employment information (“personally identifiable information”).
In the event that Consumers elect to correspond with us via e-mail, the postal service, or other form of communication, clypd may retain the content of such communications together with any personally identifiable information connected therewith and clypd’s responses thereto. clypd may also receive information about Consumers from other sources, such as our agents, vendors and service providers, and from publicly available sources. clypd may retain such correspondence and the information contained therein and use such information to respond to inquiries and/or provide notifications. Importantly, e-mail and postal address information received by clypd from Consumers relating to the Platform is never sold or otherwise shared or disclosed to third parties for their independent use unless: (i) a Consumer so requests or authorizes same or (ii) the information is provided to (a) comply with the law (for example, to comply with a search warrant, subpoena or court order), (b) enforce an agreement, or (c) protect clypd’s or others’ rights, property or safety.
clypd does not knowingly solicit, collect, store, share or use information about children under the age of 13. If we become aware of information on the Platform that relates to a child under 13, clypd will take commercially reasonable steps to delete that information.
How We Use Consumer Data
clypd shares aggregated and anonymized Consumer data stored on the Platform in order to provide and enhance our products and services with Suppliers and Advertisers and other third parties. This data allows Suppliers and Advertisers to analyze the value of available advertising inventory and the effectiveness of their advertising campaigns. The Consumer information which clypd provides to Suppliers and Advertisers and other third parties is aggregated and does not contain personally identifiable information.
In addition to the foregoing, clypd may (i) disclose information it has collected in the event we reasonably suspect malicious activity or believe that we are legally required to do so and (ii) transfer its collected data to a successor entity in connection with a corporate merger, consolidation, sale of assets, bankruptcy or other change of control.
Information We Collect From Users
Users can browse clypd’s sites and services without telling us who they are or revealing any personally identifiable information. Personally identifiable information is only associated with a User’s account once the User has logged into the Platform. When a User registers for a clypd account, they provide certain personally identifiable information and are no longer anonymous to us. By providing us with personally identifiable information, the User consents to the transfer and storage of that information on our servers located in the United States.
clypd automatically collects identifiers such as cookies and tags, sent to us by a User’s computer, mobile device, or other access device (“Identifiers”), which is only associated with personally identifiable information when the User is logged into the Platform as a registered user. In addition to Identifiers, clypd collects and stores (i) any information entered on our sites or provided to us in context of using our sites, applications, services or tools by the User and (ii) supplemental information about Users from third parties sources (which may include, but is not limited to, demographic, navigation information, additional contact information, and credit check/credit bureau information, as permitted by law).
How We Use Users’ Personally Identifiable Information
clypd’s primary purpose in collecting User personally identifiable information is to provide (i) access to our sites and/or use of our services, applications and tools, (ii) requested customer service and (iii) a safe, smooth, efficient, and customized experience. By using the Platform and clypd’s related sites, application, services and tools, and/or registering for a clypd account, a User expressly consents and agrees that we may use their personally identifiable information to, among other things, (a) prevent, detect, and investigate fraud, security breaches, potentially prohibited or illegal activities, and enforce relevant agreement, (b) customize, measure and improve our services, content and advertising, (c) contact the User to resolve disputes, collect fees, and troubleshoot problems with the User’s account or our sites, services, applications or tools, to inform the User about our services and those of our corporate family, deliver targeted marketing, service updates, and promotional offers based on the User’s communication preferences, or for other purposes authorized by law, (d) compare information for accuracy, and verify it with third parties and (e) provide the User with other services requested by such User as described when we collect the personally identifiable information.
Information We Store
clypd stores Identifier information and personally identifiable information in a secure manner with electronic, physical and administrative safeguards which are designed to protect against unauthorized access and are frequently monitored and updated.
Options For Consumers
clypd encourages Consumers to review the privacy policies for TV & video sites and applications that they use. To learn more about targeted advertising and managing your privacy preferences, Consumers can also visit the Network Advertising Initiative’s website.
Changes To Policy
If you have questions about privacy on the clypd Platform, you may email us at privacy at clypd.com.