Is a Super Bowl Spot Actually a Good Deal?

By February 20, 2015Ad Tech Musings, clypd Blog

There were a number of articles floating around before and after the Super Bowl contrasting the cost of a single 30 second spot with other ways in which that $4.5 million could be spent. I’m sure some of those alternatives would make better sense for some advertisers. But a $39 CPM ain’t bad for an instantaneous unduplicated reach of 114.4 million –and the kind of engagement that leaves people talking about your ad for days, weeks, and maybe years.

When was the last time AdWeek ran a piece entitled “10 Best Banner Ads Of All Time”? The last time you remembered a Facebook ad ten minutes after it popped up on your news feed?

Maybe TV isn’t dead, after all…

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