Clypd Rolls Out Enhanced Private Ad Platform for TV Upfronts

By July 19, 2016clypd in the News

Programmatic advertising specialist clypd has introduced the Optimize Private Marketplace (PMP), a suite of new and enhanced ad sales tools tailored for TV’s upfront market.

The company said its new offering builds on clypd’s existing linear TV private marketplace platform, and includes elements and features such as data onboarding, yield-optimized and audience-focused scheduling, and proposal generation.

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