In this blog series, we interview a member of the clypd team every month. Find out what drives us, what makes us tick, and what we do outside of the clypd office. In this month’s clypd Profile, we talk to Bret Brase, Chief Strategy Officer.
Can you describe your job and your average day working at clypd?
My job is to help clypd understand and keep current on the programmatic TV ecosystem, as well as work with clypd’s data partners. Most days you’ll find me out at meetings discussing all things current and future for programmatic TV.
What aspect of your job do you find most rewarding?
There is so much joy seeing an idea turn into reality. The amount of work our team produces constantly amazes me.
You’re an industry veteran – can you tell us a little bit about your road to clypd?
I was working in the media business back in the day. Around 1994, I met a really fascinating, super brilliant guy who taught me about the forthcoming World Wide Web. I quit my job job, took my meager savings to backpack around the world for a year, returned to NYC and jumped into what was known as “New Media” with both feet. It has been the most amazing and rewarding career I could imagine. Seven start-ups (in internet, mobile, games, video, TV) later, I finally landed at clypd.
What’s different about working in New York vs. Boston?
Boston is a lovely town. I have really come to appreciate how proud Bostonians are of their city. Boston feels a whole bunch like you would imagine the bar in the TV show, Cheers.
New York is a fast, trendy, competitive international city. Once you get used to the New York pace, it is really hard to shake.
Do you have any advice to millennials working in media?
We are at the beginning of a media revolution. These come around about once in every generation. Vaudeville to radio, radio to movies, movies to TV and digital to everything. So my advice is: appreciate the change, enjoy the ride, and always give more than you take.
What’s your ideal vacation?
I live in the city, so anything that is any sort of an adventure is super fun for me. I think a walkabout in Kenya and Mozambique are up next.
What can you be found doing on the weekends?
Getting up early, walking my dogs to the Union Square Farmers Market to buy food for a dinner party that night.
Favorite TV commercial?
Snickers has some great ones — ‘Not Going Anywhere’ and ‘Who are the Chefs’ are some personal favorites. “Great googly moogly…”
What’s something that not many people know about you?
That I wouldn’t be where I am today without my Grandma. She gave me my gumption!
Interested in joining the clypd team? Check out our Careers page!