BOSTON, MA – July 19, 2016 – clypd, the audience-based sales platform for television advertising, today announced the release of Optimize Private Marketplace (PMP), a suite of sales tools for media companies engaged in yield optimization and advanced audience sales transactions.
Several leading media companies, including Discovery Communications, ESPN, and Fox Networks Group have been using the clypd platform to prepare for and engage with their brand and agency partners on new opportunities that leverage data and an increased level of workflow automation. This latest offering builds upon clypd’s existing linear TV private marketplace offering. Features include end-to-end deal lifecycle management, data onboarding, yield-optimized and audience-focused scheduling, and proposal generation.
In recent years, there has been a growing fragmentation of media consumption across devices and distribution channels coupled with an influx of new data sources. These shifts have created demands from both marketers and the media owners for solutions that will address these challenges as they relate to advertising.