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clypd in the News

clypd Expands International Presence, Hires Industry Leader Henry Rivero as GM of Europe

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Rivero joins clypd to help accelerate growth of the audience-based TV advertising platform

clypd, the audience-based sales platform for television advertising, today announced that Henry Rivero, has joined the company as General Manager of Europe.

Most recently, Rivero was Senior Executive, Digital Technology and Special Projects at RTL Group, which led clypd’s Series B round of funding. Rivero, drawing on his wealth of experience in the European TV and digital advertising technology markets will be tasked with building clypd’s European presence, understanding how the company can best bring value to each market, and developing key relationships with different players in the industry.

“For some time now, we have been eyeing the European broadcast markets as the next big milestone in the company’s growth plan. We have been waiting for the right opportunity and for the right leader to head up this considerable undertaking,” said Joshua Summers, co-founder and CEO at clypd. “Expanding our audience-based sales platform for TV advertising beyond the US is a strategic focus for us as our company continues to grow. Adding Henry to the team is a testament to our ability to attract top talent – we could not be more excited.”

“We are thrilled that Henry has joined the clypd team.” said Rhys Noelke, Senior Vice President, Strategy at RTL Group. “clypd has been actively engaged with RTL Group affiliates in Europe and we eagerly await clypd’s product launch in key European markets. RTL Group is committed to accelerate the company’s success.”

“As part of the team at RTL Group that led clypd’s Series B round of funding, I instantly recognized the value that the company was bringing to the TV advertising industry,” said Rivero. “The market opportunity is massive and I am convinced clypd is best-positioned to be the market leader when it comes to developing technology that supports audience-based sales for TV media owners. I’m looking forward to bringing clypd’s industry-leading expertise to the European television market.”

Rivero joins clypd from his previous position as Senior Executive, Digital Technology and Special Projects at RTL Group, where he was responsible for partnerships, standards, and innovation while being a key figure in the development of RTL Group’s corporate strategy and investments in online video, media tech, and monetization capabilities.

Recently, clypd announced the release of Optimize Private Marketplace (PMP), a suite of sales tools for media companies engaged in advanced audience sales transactions. Optimize PMP layers audience and yield optimization on top of traditional TV media sales strategies to enhance the way in which media companies transact with their agency and brand partners.

 

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Audience-Based Buying, Selling, And Targeting Requires Advanced Data

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There’s a lot of talk about audience-based buying, selling, and targeting. Advertisers are looking for the right audiences, and audiences are considerably more complex than merely accounting for demographics and age. Audiences are comprised of people — and people have specific interests and passions, behaviors and preferences. We’re complex creatures.

Technology companies have thought up all sorts of algorithms and predictive tools to figure us out, mostly to better understand how we spend our time, and the things that motivate us to spend our money. These companies are busy collecting, synthesizing, and analyzing data on our online behaviors and habits. There’s a considerable amount of data on us. Facebook, in particular, has a lot of it.

Read the full article here.

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Clypd Brings Enhanced Private Market Targeting Tools to TV Networks

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As I wrote last week and previously, the TV industry is in a race to data enable its ad inventory to retain its value relative to online video alternatives and platforms like Facebook and Google that provide audience data at huge scale. Many technology providers are innovating to provide the software tools necessary for the TV industry to make this transition and the latest example is from clypd, which yesterday introduced Optimize Private Marketplace (PMP), which adds to existing features in clypd’s linear TV PMP offering.

Optimize PMP gives TV networks the ability to enhance audience and yield optimization when dealing with agencies and advertisers. Specifically, Optimize PMP provides (1) multi-goal scheduling to create schedules for a variety of performance goals such as age/gender and advanced audience targets, (2) yield optimization algorithms for campaign delivery within pre-set parameters and (3) an API for campaign management and proposal negotiation.

Read the full article here.

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Clypd Rolls Out Enhanced Private Ad Platform for TV Upfronts

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Programmatic advertising specialist clypd has introduced the Optimize Private Marketplace (PMP), a suite of new and enhanced ad sales tools tailored for TV’s upfront market.

The company said its new offering builds on clypd’s existing linear TV private marketplace platform, and includes elements and features such as data onboarding, yield-optimized and audience-focused scheduling, and proposal generation.

Read the full article here.

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Clypd Delivers New Private Marketplace Sales Tools

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Clypd, an audience-based sales platform for TV advertising, on Tuesday announced the release of Optimize Private Marketplace (PMP), a set of private marketplace sales tools for media companies.

The tools build on clypd’s existing linear TV private marketplace offering and are designed to help media companies increase their yield and enable audience-focused sales transactions.

Read the full article here.

clypd Brings Optimize Private Marketplace to TV’s Upfront Advertising Market

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BOSTON, MA – July 19, 2016 – clypd, the audience-based sales platform for television advertising, today announced the release of Optimize Private Marketplace (PMP), a suite of sales tools for media companies engaged in yield optimization and advanced audience sales transactions.

Several leading media companies, including Discovery Communications, ESPN, and Fox Networks Group have been using the clypd platform to prepare for and engage with their brand and agency partners on new opportunities that leverage data and an increased level of workflow automation. This latest offering builds upon clypd’s existing linear TV private marketplace offering. Features include end-to-end deal lifecycle management, data onboarding, yield-optimized and audience-focused scheduling, and proposal generation.

In recent years, there has been a growing fragmentation of media consumption across devices and distribution channels coupled with an influx of new data sources. These shifts have created demands from both marketers and the media owners for solutions that will address these challenges as they relate to advertising.

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Chief Research Officer Pete Doe Featured in asi Podcast

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Pete Doe, clypd’s Chief Research Officer was recently interviewed by the folks over at asi in their asiCast series. asi holds a number of global conferences on media, advertising, and marketing.

In the podcast, Pete talks with Brian Jacobs about programmatic TV and how it’s evolving in the US. Additionally, Pete also discusses the structural differences in different markets in Europe.

Pete will also be speaking at the 2016 International Television & Video Conference in Budapest, Hungary, on November 2nd-4th.

Listen to the full podcast below or check it out at asi here.

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The World Of Data Fusion: Q&A With Clypd’s Pete Doe

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Pete Doe, chief research officer, clypd, is an expert in data fusion and TV currency audience products both in the UK and in America. He moved to clypd from Nielsen, where he helped launch the company’s data fusion efforts, which has brought him great satisfaction. “Data fusion is no longer seen as something unusual or unacceptable,” he said.

Charlene Weisler: What is the state of data fusion in the U.S. today?

Pete Doe: What’s happened in the last decade is that data has come to us from all angles… We all walk around with cell phones, and that is generating data every second of the day. The need to understand consumers through data has existed for decades, but now there is so much more data available.  That means we need to integrate data to make sense of what consumers are doing.

Read the full Q+A here.

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Clypd Co-Founder Doug Hurd Talks Programmatic Television

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How long until programmatic advertising in television will become the norm, across agencies and media companies?

Growth predictions for programmatic TV is very much dependent on the definition of programmatic advertising for television. At clypd, we focus on two core components—activating advanced data sets and automating the transactional workflow. In TV, some of the digital concepts (real-time bidding and open exchanges, for example) are less pronounced and the focus is instead on data-driven TV transactions that are facilitated through sophisticated software platforms. This is increasingly becoming the norm as media owners and media buyers work together to increase the use of advanced data in their transactions.

Read the full Q+A here.