Cool Whip. It puts the exclamation mark on apple pie, strawberry shortcake, ice cream, and so many other summer desserts. It keeps a long time in the refrigerator, can serve as an ice cream substitute, and helps make cakes and frozen pies look airy.
Cool Whip went from new product to top seller quickly. In just two years, it was the biggest seller and most profitable product in the Birds Eye portfolio of General Foods. (For those interested in corporate family trees, General Foods later merged with Kraft/Philip Morris, then became part of Altria until Kraft was spun off from Altria in 2006. Ten years later, Kraft merged with Heinz, forming KraftHeinz.) Read More