Category

Throwback Thursdays

Jun 15 2017
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Hot Town, Summer in the City

By | clypd Blog, Throwback Thursdays | No Comments

With temperatures in the 90s over the last few days, ice cream has been on my mind and no doubt on the minds of others. I’ve also been thinking about what I would do for a Klondike bar.

The original Klondike bar was created in 1922, on a small dairy farm in Mansfield, OH. There, the Isaly family, immigrants from Switzerland, made the bars by dipping squares of ice cream into pans of their beloved, melted Swiss chocolate. The bar’s genesis came from an attempt to make an ice cream product specifically for adults. They were made only in Islay stores, so their availability and distribution was limited. Read More

Jun 08 2017
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Carrie, Charlotte, Miranda, and Samantha: HBO’s Wonder Women

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“Sex and the City,” the groundbreaking HBO series that ran for six seasons and still remains in syndication today, premiered this week in 1998.

Set and filmed in NYC, the series chronicled the lives, trials, and triumphs of friends Carrie, Charlotte, Miranda, and Samantha – four single, 30-something professional women. The series’ production process differed dramatically from network norms, and SATC (as nicknamed by fans), defied expectations about both the popularity and commercial viability of a series produced by and for a subscription cable network. Read More

Jun 01 2017
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LeBron James vs. Steph Curry: Who’s Got the Best Kicks?

By | clypd Blog, Throwback Thursdays | No Comments

Tonight is a big night in the basketball world. It’s Game 1 of the NBA Finals in Oakland, California – and for the third year in a row, the Cleveland Cavaliers are facing off the Golden State Warriors.

The star power in this year’s finals is practically blinding. Between the two teams, there are seven MVP award winners, almost certainly future inductees into the Hall of Fame, and the biggest names in the league: LeBron James, Steph Curry, Kyrie Irving, Kevin Durant, and more.

When people talk about Cavs vs Warriors, the conversation inevitably turns to LeBron James vs Steph Curry – early comparisons have been made to the Larry Bird-Magic Johnson matchup. James has four MVP awards under his belt, two of them when he was with the Miami Heat. Steph Curry won the award for last two years. Both will be vying for the recognition this year. Read More

May 25 2017
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A Long, Long Time Ago, Star Wars Changed Movie Marketing Forever

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Today marks Star Wars’ 40th anniversary. On May 25, 1977, “Star Wars: A New Hope” began its run across silver screens around the US. The film kicked off a global phenomenon, including a wildly successful franchise that has licensed over $20 billion worth of goods.

With the eighth installment, “The Last Jedi,” coming out this December, Lucasfilms (now owned by Disney) is certainly leveraging the big anniversary. Vanity Fair just released four special covers for its May magazine featuring “The Last Jedi” cast, including the late Carrie Fisher. The spread included previews into the newest Star Wars film, including new cast members. Read More

May 18 2017
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Let’s Be Upfront

By | clypd Blog, Throwback Thursdays | No Comments

A marketer identifies the features and benefits of their product that are deemed important to a select group of target customers. The marketer hones in on the customer’s TV viewing habits, and perhaps also pinpoints some of the places they are likely to walk past in a typical day. This has been going on for years, indeed more than half a century. Only fairly recently though has the marketer been a television network and the target customer an ad buyer. This is Upfront Week.

Upfront Week is a business tradition unique to advertising sales, specifically TV ad sales, that has evolved since its start in the 1960s. In the late 1950s, new series premiered on broadcast networks at various times across the year and upfront negotiations were aligned to the studio’s development cycle. According to Ad Week, at the time, upfronts began in February after Washington’s Birthday and finished within a few weeks.

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May 11 2017
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Original or Firework, There’s Only One Way to Eat an Oreo

By | clypd Blog, Throwback Thursdays | No Comments

Over the past few years, in attempt to stay relevant and top of mind of all cookie-eating consumers, Oreo has been introducing limited-edition flavors on the regular. Earlier this week, the Mondolez brand introduced the Firework Oreo, just in time for the warmer temperatures.

The limited edition Oreo contains red and blue popping candy mixed into the traditional creme filling. Food & Wine magazine praised the new flavor, “Oreos are darn good alone and popping candy is just a fun new way to enjoy them even more.” Read More

May 04 2017
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Rhapsody and United Airlines’ Blues

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A symbol of freedom. We love to fly, and it shows. Something special in the air. Fly the friendly skies. We’ll take more care of you. Life is a journey, travel it well. Fly with friends. We never forget you have a choice.

These are taglines from an assortment of domestic and international carriers, in order of customer attachment to airlines. See below for the taglines’ brand match.

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Apr 27 2017
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The Most Exciting Two Minutes in Sports? Marketers Are Sure Betting on It

By | clypd Blog, Throwback Thursdays | No Comments

On May 6th, twenty of the world’s fastest horses will race down the track at Churchill Downs in Louisville for the 143rd annual Kentucky Derby. Nicknamed “the greatest two minutes in sports,” the Derby also happens to be the longest-running sporting event in the US, dating all the way back to 1875.

In 1874, Meriwether Lewis Clark, grandson of William Clark (of Lewis and Clark fame), formed the Louisville Jockey Club, and the first Kentucky Derby race took place a year after on May 17, 1875 to a crowd of 10,000 spectators.

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Apr 20 2017
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April’s Springtime Miracle for Toys R Us

By | clypd Blog, Throwback Thursdays | No Comments

My Saturday morning began like many of yours: with an email alert that it looked like April was finally, really in labor this time. The baby was coming soon!

Like millions of others, I tuned in to see the miracle of birth…of a little baby giraffe, at a not so little 5’ 9” tall, 175 pounds.

April needs little further introduction, and no last name. Her pregnancy has been watched via live stream from the Animal Adventure Park’s “Giraffe Cam” by hundreds of thousands of us at a time. Even in the middle of the night. For months, we’ve been sticking our necks out waiting for this little thing. Read More

Apr 13 2017
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Ain’t Nobunny like the Cadbury Bunny

By | clypd Blog, Throwback Thursdays | No Comments

The grass outside is turning green and growing, tulips are blooming, which means… ’tis the season to devour some Cadbury eggs. If you’ve turned on the TV recently, chances are you’ve seen the classic Cadbury bunny spot.

Cadbury Creme Eggs may be one of Britain’s most famous imports. In 1824, John Cadbury opened up shop in Birmingham, UK where he sold tea, coffee, cocoa, and drinking chocolate. In 1923, the company released its cream-filled eggs, but the Cadbury Creme Eggs that we know and love weren’t released until 1971.

The chocolate, creme, and fondant-filled eggs quickly became an Easter must-have (possibly nestled next to some marshmallow Peeps). Its popularity was helped along by the classic clucking bunny TV campaign, which originally debuted in 1982.

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