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Throwback Thursdays

A Long, Long Time Ago, Star Wars Changed Movie Marketing Forever

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Today marks Star Wars’ 40th anniversary. On May 25, 1977, “Star Wars: A New Hope” began its run across silver screens around the US. The film kicked off a global phenomenon, including a wildly successful franchise that has licensed over $20 billion worth of goods.

With the eighth installment, “The Last Jedi,” coming out this December, Lucasfilms (now owned by Disney) is certainly leveraging the big anniversary. Vanity Fair just released four special covers for its May magazine featuring “The Last Jedi” cast, including the late Carrie Fisher. The spread included previews into the newest Star Wars film, including new cast members. Read More

Let’s Be Upfront

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A marketer identifies the features and benefits of their product that are deemed important to a select group of target customers. The marketer hones in on the customer’s TV viewing habits, and perhaps also pinpoints some of the places they are likely to walk past in a typical day. This has been going on for years, indeed more than half a century. Only fairly recently though has the marketer been a television network and the target customer an ad buyer. This is Upfront Week.

Upfront Week is a business tradition unique to advertising sales, specifically TV ad sales, that has evolved since its start in the 1960s. In the late 1950s, new series premiered on broadcast networks at various times across the year and upfront negotiations were aligned to the studio’s development cycle. According to Ad Week, at the time, upfronts began in February after Washington’s Birthday and finished within a few weeks.

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Original or Firework, There’s Only One Way to Eat an Oreo

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Over the past few years, in attempt to stay relevant and top of mind of all cookie-eating consumers, Oreo has been introducing limited-edition flavors on the regular. Earlier this week, the Mondolez brand introduced the Firework Oreo, just in time for the warmer temperatures.

The limited edition Oreo contains red and blue popping candy mixed into the traditional creme filling. Food & Wine magazine praised the new flavor, “Oreos are darn good alone and popping candy is just a fun new way to enjoy them even more.” Read More

Rhapsody and United Airlines’ Blues

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A symbol of freedom. We love to fly, and it shows. Something special in the air. Fly the friendly skies. We’ll take more care of you. Life is a journey, travel it well. Fly with friends. We never forget you have a choice.

These are taglines from an assortment of domestic and international carriers, in order of customer attachment to airlines. See below for the taglines’ brand match.

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The Most Exciting Two Minutes in Sports? Marketers Are Sure Betting on It

By | clypd Blog, Throwback Thursdays | One Comment

On May 6th, twenty of the world’s fastest horses will race down the track at Churchill Downs in Louisville for the 143rd annual Kentucky Derby. Nicknamed “the greatest two minutes in sports,” the Derby also happens to be the longest-running sporting event in the US, dating all the way back to 1875.

In 1874, Meriwether Lewis Clark, grandson of William Clark (of Lewis and Clark fame), formed the Louisville Jockey Club, and the first Kentucky Derby race took place a year after on May 17, 1875 to a crowd of 10,000 spectators.

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April’s Springtime Miracle for Toys R Us

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My Saturday morning began like many of yours: with an email alert that it looked like April was finally, really in labor this time. The baby was coming soon!

Like millions of others, I tuned in to see the miracle of birth…of a little baby giraffe, at a not so little 5’ 9” tall, 175 pounds.

April needs little further introduction, and no last name. Her pregnancy has been watched via live stream from the Animal Adventure Park’s “Giraffe Cam” by hundreds of thousands of us at a time. Even in the middle of the night. For months, we’ve been sticking our necks out waiting for this little thing. Read More

Ain’t Nobunny like the Cadbury Bunny

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The grass outside is turning green and growing, tulips are blooming, which means… ’tis the season to devour some Cadbury eggs. If you’ve turned on the TV recently, chances are you’ve seen the classic Cadbury bunny spot.

Cadbury Creme Eggs may be one of Britain’s most famous imports. In 1824, John Cadbury opened up shop in Birmingham, UK where he sold tea, coffee, cocoa, and drinking chocolate. In 1923, the company released its cream-filled eggs, but the Cadbury Creme Eggs that we know and love weren’t released until 1971.

The chocolate, creme, and fondant-filled eggs quickly became an Easter must-have (possibly nestled next to some marshmallow Peeps). Its popularity was helped along by the classic clucking bunny TV campaign, which originally debuted in 1982.

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53 Year-Old Game Shows for $1000, Please

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Answer: America’s longest running game show premiered on this day in 1964.
What is “Jeopardy”?

With many more than 7,000 episodes aired, “Jeopardy!” has won a record 33 Daytime Emmy Awards. In January 2001, TV Guide ranked the show number two on its “50 Greatest Game Shows” list—second only to ”The Price Is Right.” Additionally, “Jeopardy” has gained a worldwide following thanks to running in slightly different versions in Canada, the United Kingdom, Germany, Sweden, Russia, Denmark, Israel, and Australia. The American version of ”Jeopardy” airs around the world as well. The series, which used to run weekly, has been airing daily for 33 years.

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The Power Rangers that Keep Going

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The new “Power Rangers” adaptation may seem like a reboot, but Power Rangers as a franchise has been alive and well since the original TV show kicked off in 1993. “Mighty Morphin’ Power Rangers” debuted in August 1993 on Fox Kids, the programming block for children that aired on Fox from 1990 to 2002. An immediate hit, kids all across the country rushed home from school, grabbed a bag of 3D Doritos and Gushers, and turned on the TV to watch “Mighty Morhpin’ Power Rangers” six days a week.

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Whatcha Gonna Do When Sheriff John Brown Comes for You?

By | clypd Blog, Throwback Thursdays | No Comments

The opening lines of that song have been played on TV at least 1,500 times, every Saturday for the last 28 years. The reggae beat of its distinctive theme song, Inner Circle’s “Bad Boys”, is well known to us now, and will continue to be: Season 30 began taping in February this year.

“COPS” began its run on the Fox Broadcast Network on March 11, 1989. The network had just launched a few years prior, in October 1986. It took a chance on “COPS” after other major networks passed on it, jumping on the opportunity in the middle of a five month-long strike by the Writers Guild of America. The strike had crippled TV production in the summer of 1988. A reality-based show that required no writers and was inexpensive to produce was a perfect recipe for the new network.

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