Preparing for the Future: Part I

By | clypd Blog, Product | No Comments

Preparing for the future, far in advance of when that day arrives, is something that we all tend to do when thinking about college for our young children or about 401Ks to fund our retirement years.

It’s a wonder that similar preparation for the inevitable rarely happens in the software startup world. Not that it doesn’t make sense…Startup teams are often heads-down running full-speed towards goals of building product, growing the team and constantly innovating, leaving little time for preparing for the time when success is found and ensuring that systems on which the company operates will be able to support the activity that the team has worked so hard to acquire. Read More

Programmatic vs. RTB

By | clypd, Product, Technology | No Comments

There has been a lot of back and forth lately about why Real-time Bidding (RTB) will or won’t work in Television. This is an interesting debate, but it’s not about why it may or may not work, it’s simply a question of when, and what are the first steps we must take on our path to RTB in TV?

So, what is the difference between RTB and programmatic buying and selling? Programmatic buying and selling is a technique used to trade media using business logic to acquire individual impressions for the delivery of a marketing campaign. RTB is a timeline laid on top of programmatic. To further understand this, let’s first dissect how RTB works in a digital world. Read More