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clypd Blog

The Power Rangers that Keep Going

By | clypd Blog, Throwback Thursdays | No Comments

The new “Power Rangers” adaptation may seem like a reboot, but Power Rangers as a franchise has been alive and well since the original TV show kicked off in 1993. “Mighty Morphin’ Power Rangers” debuted in August 1993 on Fox Kids, the programming block for children that aired on Fox from 1990 to 2002. An immediate hit, kids all across the country rushed home from school, grabbed a bag of 3D Doritos and Gushers, and turned on the TV to watch “Mighty Morhpin’ Power Rangers” six days a week.

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Whatcha Gonna Do When Sheriff John Brown Comes for You?

By | clypd Blog, Throwback Thursdays | No Comments

The opening lines of that song have been played on TV at least 1,500 times, every Saturday for the last 28 years. The reggae beat of its distinctive theme song, Inner Circle’s “Bad Boys”, is well known to us now, and will continue to be: Season 30 began taping in February this year.

“COPS” began its run on the Fox Broadcast Network on March 11, 1989. The network had just launched a few years prior, in October 1986. It took a chance on “COPS” after other major networks passed on it, jumping on the opportunity in the middle of a five month-long strike by the Writers Guild of America. The strike had crippled TV production in the summer of 1988. A reality-based show that required no writers and was inexpensive to produce was a perfect recipe for the new network.

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58 Years Ago, Barbie Changed Little Girls’ Lives Forever

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58 years ago today, Barbara Millicent Roberts made her debut at the American Toy Fair in New York City. Also known as Barbie, she stood 11 inches tall, sported blond hair and wore a black and white swimsuit, complete with accessories like sunglasses, high-heeled shoes, and hoop earrings.

Ruth Handler, cofounder of Mattel, created Barbie after seeing her young daughter ignore her baby dolls and play make-believe with paper dolls of adult women. Handler named her new doll after her daughter, and it became the first doll in the US with an adult body.

Barbie debuted at an opportune time – the 1950s saw the post-war boom and the rise of the suburban middle class. Children were becoming a new group of citizens called “teenagers,” and television was taking off as an advertising medium. In 1955, Mattel became the first company to air commercial sports to children with its sponsorship of the “Mickey Mouse Club.” Mattel used its sponsorship to introduce Barbie to America.

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Google Bumps TV/Video on its Axis with YouTube TV: Part 2

By | clypd Blog, Industry Chatter | No Comments

Television advertising remains the most powerful branding vehicle as there is no better way to realize the reach of that medium. Digital advertising, while lacking the same reach does provide opportunity for specific targeting, granular measurement, ad unit customization and interactivity. The lean-back environment of the television viewer does not necessarily lend itself for an interactive ad experience, but the digital delivery of YouTube TV does allow for ads customized on the viewer’s audience characteristics or on their behavior.

The initial carriage agreements provide YouTube with ad sales rights for the inventory which otherwise would have been earmarked for local advertising by the MVPD. There is also an undisclosed revenue share between YouTube and the content owner for those YouTube-sold ads. There will likely be further coordination between these parties involving addressable ad targeting for the content owner and bartering of ad inventory.

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Google Bumps TV/Video on its Axis with YouTube TV: Part 1

By | clypd Blog, Industry Chatter | No Comments

Google’s announcement of YouTube TV last week is one that will be seen as an inflection point for the world of media and advertising.

YouTube TV, originally code-named “Google Unplugged” is the latest “Virtual MVPD”, joining DirecTV Now, PlayStation Vue, Sling TV and offering a set of live TV channels through digital means (as opposed to traditional MVPDs who deliver television to the home through their own infrastructure like satellite, telecommunications lines and terrestrial cable) for a monthly fee.

While each of these players have their own unique features, they are generally providing the same set of offerings: a “skinny bundle” of TV networks, available for viewing on any internet connected device at a very competitive price point as compared to the larger bundle of many channels from your local cable provider. Basic feature set similarities aside, YouTube TV, by nature of its parent company, will create waves, not ripples across the sea of TV viewership, distribution, and advertising.

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The Most Famous Thumbs on TV

By | clypd Blog, Throwback Thursdays | No Comments

In the days leading up to the Oscars, I thought about which movies I had seen and which movies I had interest in seeing. When both of those lists were short, I thought about what a sharp contrast this was to several years ago when Siskel and Ebert had a near monopoly on televised film reviews, and even if I didn’t see many movies, I was very much aware of them – their plot, their stars, their likelihood of success.

Gene Siskel and Roger Ebert were pioneers of film criticism. Long before the internet prompted millions of amateur critics to endlessly discuss films, there were Siskel and Ebert. Two newspaper guys from Chicago: Siskel wrote for the The Chicago Tribune and Ebert for the cross town rival paper, the Chicago Sun Times. Their television series, with several different names, ran from 1975 to 1999.

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When the Academy Awards Turned to Television

By | clypd Blog, Throwback Thursdays | No Comments

This Sunday night, Hollywood stars will make their yearly journey to the Dolby Theatre for the 89th Academy Awards, while audiences eagerly await the announcements of the film industry’s most coveted awards.

These days, we take it for granted that the Oscars will be televised, but that wasn’t always the case. It wasn’t until 1953 that NBC aired the 25th Academy Awards live on television, although it had been covered on live radio since 1930.

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Kickin’ it with the Budweiser Clydesdales

By | clypd Blog, Throwback Thursdays | No Comments

A weekend trip to snowy Vermont and New Hampshire last weekend, two days of covered bridges and northern New England history, left me with George Clooney’s voice in my head.

Woodstock, VT, is a small town about a three-hour drive north from Boston and about five hours from New York City. As of the 2010 census, its population was just over 3,000 people, spread across 44 square miles. Set in Vermont’s scenic Green Mountains, the town and surrounding village are postcard-perfect, filled with historic buildings and houses, small farms, quaint inns and old taverns.

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Tom Brady, MVP On and Off the Field

By | clypd Blog, Throwback Thursdays | No Comments

Super Bowl LI cemented one thing for sure: Tom Brady is one of the greatest quarterbacks of all time. Of course, we’re a little biased here at clypd, with most of the team in Somerville (although we do have quite a strong and vocal New York contingent).

On Sunday, Brady and the Patriots managed to come back from the biggest point deficit in Super Bowl history to clinch their 5th title. For Brady’s performance, he received the MVP award in a very awkward award ceremony with NFL commissioner Roger Goodell.

As one of the star athletes of match, Brady also made a couple of appearances while not on the field during the Super Bowl, during its commercial breaks.

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This is SportsCenter

By | clypd Blog, Throwback Thursdays | No Comments

As I read the news this week that Wieden and Kennedy and ESPN were parting ways after a 25 year partnership, I kept thinking, “follow me, follow me to freedom”. W+K was responsible for the long running “This is SportsCenter” campaign, among other great work for ESPN. The campaign, which began in 1994, mixed sports, celebrity, and a behind-the-scenes look at the high-rated sports news program.

“Follow me to freedom” comes from one of my favorite spots in the campaign. In this spot, SportsCenter’s production team engages in a Y2K test. Things don’t go well, and in seconds, alarms sound, the lights go out, athletes loot the place. Mark McGwire takes a baseball bat to a computer. Jonathan, the University of Connecticut mascot, a dog, absconds with some awards. The show’s announcers read highlights by candlelight.

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