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Industry Chatter

Jason Burke

Conversions across channels

By | Ad Tech Musings, clypd Blog, Industry Chatter | No Comments

We roll our eyes and leave the room when the Grammy Award-winning rapper spends his 90 seconds of mic time at the Kodak Theater thanking everyone from his parents to his Little League baseball coach to Jesus. Digital marketers, however, could take a cue from 50 Cent.

In the advertising world, many factors contribute to the final outcome and all touch points along the entire interaction spectrum must be considered when evaluating the impact of the marketing strategy.

Read the rest of the article from clypd’s Head of Product, Jason Burke, about the need for conversion attribution in cross-channel media strategies on Adotas from June 4, 2013