We are thrilled to announce that clypd has secured $19.4 million in a Series B round of financing led by global media company RTL Group, with additional participation from Atlas Venture, Data Point Capital, Duke University, TiVo Inc., Transmedia Capital and Western Technology Investment. With approximately $30 million in financing to date, the latest round of funding will accelerate growth of the our industry-leading platform to help TV media owners in the adoption of programmatic TV.
We are excited to announce that clypd has partnered with Discovery Communications, the world’s #1 pay-TV programmer, to launch a new TV sales solution, enhancing its service model for advertisers and agencies.
Boston, MA, April 1, 2015 – clypd, the industry’s leading sell-side technology provider, today announced a partnership with Discovery Communications, the world’s #1 pay-TV programmer, to launch a new TV sales solution, enhancing its service model for advertisers and agencies.
We are excited to announce this morning that we have released clypd Optimize, a product solution for yield optimization across TV asset inventory schedules. Optimize brings sales-focused intelligence to the oft-brute force process of building and managing sales proposals and commercial play-out schedules within the constraints of technical and business rules.
On December 4, clypd’s VP of Product Jason Burke participated in a panel at TubeMogul’s PTV Summit in New York City. At the event, TubeMogul announced the release of their programmatic TV offering for marketers.
Recently, Breville launched a programmatic TV advertising campaign on the clypd platform. The campaign sought to expose new audiences to its latest line of juicers. “Juicing Science” marked the first TV campaign of its kind – using audience targeting and automation not previously available to television media buyers.
2015 has arrived – another new year, another slew of fitness resolutions. Lose weight, fat, get stronger, leaner, faster. Eat better, feel better, be better. To help you get motivated to begin your new 2015 fitness regimen, we bring to you one of the great motivational fitness ads of all time.
BostInno announced the winners of the 3rd annual 50 on Fire awards in a celebration last evening at the John Joseph Moakley Courthouse. 50 on Fire honors those driving innovation in Boston and beyond by recognizing the year’s 50 most luminary, disruptive and newsworthy people and organizations across industries.
Tomorrow officially marks Halloween. We’ve all been prepping for this day all month – from shopping for costumes, stocking up on candy, carving pumpkins, and watching our favorite horror movies. Scary movies are as much part of the yearly ritual as trick-or-treating. This past weekend, days before Halloween, Ouija topped the domestic box office, grossing over $19.8 million.