Boston, MA, April 1, 2015 – clypd, the industry’s leading sell-side technology provider, today announced a partnership with Discovery Communications, the world’s #1 pay-TV programmer, to launch a new TV sales solution, enhancing its service model for advertisers and agencies.
We are excited to announce this morning that we have released clypd Optimize, a product solution for yield optimization across TV asset inventory schedules. Optimize brings sales-focused intelligence to the oft-brute force process of building and managing sales proposals and commercial play-out schedules within the constraints of technical and business rules.
On December 4, clypd’s VP of Product Jason Burke participated in a panel at TubeMogul’s PTV Summit in New York City. At the event, TubeMogul announced the release of their programmatic TV offering for marketers.
Recently, Breville launched a programmatic TV advertising campaign on the clypd platform. The campaign sought to expose new audiences to its latest line of juicers. “Juicing Science” marked the first TV campaign of its kind – using audience targeting and automation not previously available to television media buyers.
2015 has arrived – another new year, another slew of fitness resolutions. Lose weight, fat, get stronger, leaner, faster. Eat better, feel better, be better. To help you get motivated to begin your new 2015 fitness regimen, we bring to you one of the great motivational fitness ads of all time.
BostInno announced the winners of the 3rd annual 50 on Fire awards in a celebration last evening at the John Joseph Moakley Courthouse. 50 on Fire honors those driving innovation in Boston and beyond by recognizing the year’s 50 most luminary, disruptive and newsworthy people and organizations across industries.
Tomorrow officially marks Halloween. We’ve all been prepping for this day all month – from shopping for costumes, stocking up on candy, carving pumpkins, and watching our favorite horror movies. Scary movies are as much part of the yearly ritual as trick-or-treating. This past weekend, days before Halloween, Ouija topped the domestic box office, grossing over $19.8 million.
The product and engineering teams at clypd focus on building features that enhance the way that TV advertising is sold. Innovation is an amazing thing, especially in an established business like TV media sales, but innovation without consideration for the people that use the systems and tools will not thrive. Understanding this, everything built at clypd also has a goal of respecting the both user experience while ensuring utility of the features.
This week, we talk to Jeff Green, CEO of The Trade Desk, a demand-side platform that powers the desks of the world’s most advanced buyers in online advertising. Jeff is a veteran of the advertising industry – prior to The Trade Desk, he founded AdECN in 2004, which was acquired by Microsoft.