ALF, Numb3rs, MacGyver, Misfits: Meet Our New Engineering Teams

By | clypd Blog, Throwback Thursdays | No Comments

For the last several years, clypd’s Engineering teams have been named after colors. The theme incorporates the red, green, and blue inputs of an RCA component cord, and is also found on clypd logo. We have had to deviate once or twice to add a new hue, like when our team in India grew, and took the name Team Indigo. And when our Data Science team chose Maize, thanks to a passionate University of Michigan grad. Recently, we decided it was time to change up the names.

What does a company with TV in our DNA do in a case like this? A company that works with national broadcast and cable networks, whose office is decorated with film reels, and old TV sets from the 1970s and 1980s? We named the teams after TV shows, of course! Read More

Prince Harry: Still America’s Favorite Royal Prince

By | clypd Blog, Throwback Thursdays | No Comments

I am a regular viewer of ‘The Royals’ on E! and recently binged seasons one and two of ‘The Crown’ on Netflix. In elementary school, my friends and I woke up one morning at dawn to watch Lady Diana marry Prince Charles. I also sat glued to the coverage of her funeral a few years later. Given that viewing history, perhaps it’s no surprise that I also woke up silly early a few weekends ago to watch the Royal Wedding. But could my viewing be so on trend as to account for the other 29.2 million people who tuned in?

By any measure, airing something that 29.2 million Americans (according to Nielsen), want to watch – on a Saturday morning at 7am Eastern – is impressive. Sure, the wedding’s numbers were dwarfed by the Super Bowl (103 million) but it was watched by more viewers than the Oscars (26 million) and it did double the season finale of one of last year’s highest-rated shows, the viewing phenom “Game of Thrones” (12 million). Read More

clypd Granted Patent for Demand Target Detection

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Today, clypd was granted a new patent (9,973,794: “Demand Target Detection”), an invention for inferring the intended target audience of an advertiser’s requested TV media plan.

We are thrilled to have secured this patent soon after our patent for cross-platform targeting, as it contributes to our continued success in inventing and building innovative solutions to address the changes happening in the media and advertising works. Read More

Cinco de Mayo: More than a Reason to Drink Corona

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Cinco de Mayo is around the corner and you are likely to be one of many who have a few Coronas to mark the occasion. Cinco de Mayo commemorates the Mexican Army’s victory over the French at the Battle of Puebla in 1862 (not Mexican Independence Day, as many in the US still believe).

In the States, Cinco de Mayo has become a retail pillar for many brands. In 2014, Cinco de Mayo took the mantle as the biggest drinking day of the year outside of the winter holidays, and one of the top five drinking holidays in general, based on consumption. In 2013, over $600M dollars’ worth of beer was sold, more than is sold on St. Patrick’s Day or Super Bowl Sunday. And most of the beer sold on May 5 is imported from Mexico, allowing Mexican import beer to prosper among US beer drinkers. In fact, its growth is second only to the growth of American craft beer. Read More

Sugar-Coating Easter with Lots of Peanut Butter and Chocolate

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Easter eggs come in all sorts of sizes, and of course, colors. My favorites are the ones that are chocolate on the outside and peanut butter on the inside. And it turns out I am not alone, with the first and fourth best-selling Easter candies being Reese’s and Hershey’s chocolate covered peanut butter eggs.

Typically, Halloween is the holiday associated with candy. However, the week before Easter actually beats out the one leading up to Halloween as the most lucrative week of the year for candy retailers. Read More

clypd Adds an Advertising Innovation to its Patent Portfolio

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Today we are celebrating a proud achievement at clypd – we were granted a key patent (9,924,210: COMPUTER SYSTEM AND METHOD FOR TARGETING CONTENT TO USERS VIA MULTIPLE TECHNOLOGY PLATFORMS), which outlines features for targeting advertising and entertainment content to people, whether they are watching on traditional television or on digital devices. Read More

The Amazing Race of Forecast Models

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Deal or No Deal

To plan for a TV advertising campaign, it is important to have a good understanding of the trend in TV audiences: who will be watching what, when, and using what screen. An accurate and reliable forecast is an integral component of clypd’s advanced targeting platform. For this reason, the Data Science team at clypd is always looking for ways to improve our forecast models to be more useful, accurate and reliable.

In the last decade or so, through the help of more data and better technology, lots of new algorithms have been developed. My previous blog post talks about the benefits of using both statistics and machine learning models. Recently, the data science team held an internal competition to examine how various models pair up against each other. This post provides some details of the competition. Read More

Wheaties: The Gold Medal Standard

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The bright orange box. The proud athlete on the front. One brand has been the dominant symbol of American triumph in sports: Wheaties.

Wheaties, then called Washburn’s Gold Medal Whole Wheat Flakes, hit store shelves in 1921. From a marketing and advertising view, it was a pioneer from the start. Many claim Wheaties even had the first ever jingle in a commercial, in a spot from 1926. Read More

Cindy Crawford Poised to Make a Super Bowl Comeback

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For only the second time in its 52-year history, the 2018 Super Bowl will be played in Minneapolis. The last and only other time Minnesota hosted, it was Super Bowl XXVI, on January 26, 1992: The Redskins played the Bills on CBS. John Madden and Pat Summerall called the game, which the Redskins won 37-24. The game’s rating was a 40.3. A :30 spot cost just $850,000.

One of the breakout stars of the 1992 game was Cindy Crawford, a 26-year old model. In an ad for Pepsi, Crawford pulled into a gas station in a Lamborghini to buy a can of soda. A pair of young boys watched the model step out of her car and gulp down a can of the soda and said, awestruck, “Is that a great new Pepsi can or what?” Read More

Modular Interface Mocks for Testing

By | clypd Blog, Engineering, Technology | No Comments

It’s been almost three and a half years since I published “Database Testing Patterns in Go“. The post was about how at clypd we were using dependency injection to test functions that would access external data sources. It’s a testament to the effectiveness of the pattern that it lasted so long. However, as our code base has grown over these years, we eventually started to run into some growing pains associated with the way we were doing things. Read More