Using Algorithms to Improve TV Audience Forecasting

By | clypd Blog, Research | No Comments

This is the first of a series of blogs around building time-series forecasting models. At clypd, we use forecasting models to help media owners and buyers forecast future TV audiences. A successful forecasting model depends on many factors. In this blog, we focus on algorithms, and how we tap into both modern Machine Learning (ML) models and classical statistics models to take advantage of what both offer.

The advancement of Machine Learning and Artificial Intelligence has been creating amazing stories everyday, from the AI assistant and self-driving vehicles to computer programs beating professional Go players. At clypd, we also have lots of success stories of using ML models. With the benefits of better accuracy and better automation, these ML models are an integral part of our forecasting models. At the same time, we also continue to find great value in “conventional” statistics models. So, instead of pitching Data Scientist vs. Statistician, let us look at ML models vs. statistical models, and how we can leverage both types of approaches in building a TV audience forecasting model.

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Rudolph, the Most-Enduring Reindeer

By | clypd Blog, Throwback Thursdays | No Comments

For those of you still humming Christmas jingles and eagerly waiting until next year when you can belt them out again, here’s a little history about your favorite good-hearted reindeer. Did you know that the most famous reindeer of all is a 1939 creation of an advertising copywriter?

The idea for Rudolph took flight one foggy winter’s night in 1939, after the New Year. Retailer Montgomery Ward had a tradition of giving away children’s books as a holiday promotion, but for the 1939 Christmas season, the company decided to create one in-house to save money. Robert May, a 33 year old copywriter for the retailer’s catalogs, was known for sharing rhymes at the holiday party. This year, he was tasked by management to create a story about a lovable animal. Read More

eMarketer Interviews clypd CEO Joshua Summers

By | clypd in the News | No Comments

eMarketer recently released a new report on “The Opportunity for OTT Advertising and Programmatic Connected TV.” In the report, eMarketer analyst Lauren Fisher discusses the future of programmatic connected TV and OTT advertising, including the main sources of inventory and the primary factors affecting growth. clypd CEO Joshua Summers is quoted in the report discussing the reasons for the growth as well as clypd’s involvement in the Advanced Target Standards Group (ATSG). eMarketer subscribers can read the full report here.

In addition, eMarketer also published the full interview between Joshua and Lauren. In the interview, Joshua discusses the progress made in advanced targeting and digital data sets in linear TV. eMarketer subscribers can read the full interview here.

Sesame Street: Sweeping the Clouds Away for 48 Years

By | clypd Blog, Throwback Thursdays | No Comments

On November 10, 1969, television viewers were introduced to “Sesame Street”. In the almost 50 years since, the series has become one of television’s most-watched and most iconic programs, and not just for kids. With 90 million graduates in the US alone, adults and parents love it too. And it has won more Emmys (159) than any other show in history.

The series began in 1969 as a revolutionary idea: use TV to help kids learn. At the time, an estimated 97% of American homes had a television set, and preschoolers were watching on average 27 hours of TV each week. Television producer Joan Ganz Cooney set out to create a show for kids that would “master the addictive qualities of television and do something good with them” – such as prepare them for school. Read More

The Great Halloween TV Tradition

By | clypd Blog, Throwback Thursdays | No Comments

After a long, hot summer, we look forward to sweater weather, splurging on their favorite candy, costumes, and decorating for the Halloween season. And of course, bingeing on some good Halloween-themed TV.

According to the National Retail Federation (NRF), American consumer spending for this Halloween is forecast to reach a record $9.1B, up from $8.4 billion in 2016. Seven out of ten plan to celebrate Halloween this year by dressing up, handing out candy, and decorating our homes and offices.

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Hurricane Season: Wreaking Havoc on Land, Sea, and TV

By | clypd Blog, Throwback Thursdays | No Comments

The unprecedented fury of Hurricanes Harvey, Irma, and Maria caused power outages, flooding, and hundreds of millions of dollars in damage. While this season’s aggressive hurricane season has broken weather-related records left and right, it’s also impacted something a little closer to our industry: television.

When Irma struck Florida as a Category 4 hurricane, it left 6 million people without power in Florida and drove others towards watching the weather news. The Weather Channel kicked into “severe mode,” broadcasting live around the clock for several days around each of the back-too-back storms. It was the only network to do so, which was reflected in its ratings. Read More

Taking Targeted Linear to a New Octave

By | clypd in the News | No Comments

When we started clypd in 2012, we were one of a very small group of companies singing the dream for data-driven, audience-optimized TV ad sales. We envisioned the future of TV advertising to be one in which marketers would seamlessly reach their target audience with efficiency and media company sales teams would be armed with tools to enable this audience-based approach while maximizing yield.

While we continue to belt out these same tunes five years later, we are now joined in by a chorus as the targeted linear TV vision becomes a reality. As quickly as these shifts are happening, there is a long way to go. Today’s announcement of our collaboration with Nielsen will have substantial impacts within the television advertising landscape. Read More

Standards Group Led by clypd Shares Industry Progress for Advanced Target Transactions

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Recommendations Expand on Recently Published Guidelines

New York, NY, September 7, 2017 – The Advanced Target Standards Group (ATSG), a consortium of leading network TV programmers, along with CIMM’s Advanced TV Committee, working with clypd, today released an update on the achievements of the group since its inception one year ago.

“We set this group up as it was clear that for advanced audiences to be transacted in linear TV, some common standards and frameworks were essential” said Pete Doe, Chief Research Officer of clypd. “Since our first meeting in August 2016, the ATSG has grown from seven to twelve media owners, plus agency representation from CIMM’s Advanced TV Committee. We’re delighted with the momentum that this group has in building consensus around bringing advanced audiences to linear TV.”

Group participants include Disney|ABC, A+E, AMC Networks, Discovery Communications, Fox Networks Group, GSN, Scripps, The Weather Channel, 20th Television and CIMM, among others. Read More

The Most Sensational, Inspirational, Muppetational Show Ever

By | clypd Blog, Throwback Thursdays | No Comments

“The Muppet Show.” The original one, from the late 1970s and early 1980s. Only the most sensational, inspirational, celebrational, muppetational show ever. I did not come up with that myself. Those are lyrics from the opening credits of the show.

The original “Muppet Show” premiered in September 1976 in the UK. Creator Jim Henson took his idea to the US TV networks: ABC, CBS, and NBC. US network executives unanimously praised his work, but were not convinced a puppet show could pull ratings in prime time. Henson created two pilots, which aired on ABC. Neither brought in good ratings, so ABC passed on the series. Read More

Back to School, Back to D.A.R.E.

By | clypd Blog, Throwback Thursdays | No Comments

It’s the end of August, which means that kids all over the country are soaking in the last of the summer sunshine and gearing up for school starting up again. If you grew up in the ’80s and ’90s, an important part of the school year was Drug Abuse Resistance Education – also known as D.A.R.E.

D.A.R.E. began as a small program in Los Angeles in the early ’80s, but grew to a major, national campaign in schools. At it’s peak, D.A.R.E. was implemented in 75% of American schools. Read More