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clypd Marketing

clypd Brings Breakthrough Yield Optimization Solution to Television Advertising

By | clypd, clypd Blog | No Comments

We are excited to announce this morning that we have released clypd Optimize, a product solution for yield optimization across TV asset inventory schedules. Optimize brings sales-focused intelligence to the oft-brute force process of building and managing sales proposals and commercial play-out schedules within the constraints of technical and business rules.

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clypd Optimize Brings Yield Optimization to Television

By | clypd in the News | No Comments

BOSTON, MA –February 19, 2015 – clypd, the technology platform for programmatic TV advertising, today announced the release of Optimize, a product solution for yield optimization across TV asset inventory schedules. Optimize brings sales-focused intelligence to the oft-brute force process of building and managing sales proposals and commercial play-out schedules within the constraints of technical and business rules.

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Programmatic TV Advertising Now Allows for Direct Deal Management

By | clypd Blog | No Comments

There’s no denying that direct deals and offline negotiations of TV advertising will never go away. It has been essential to the upfronts and they are responsible for the lion’s share of TV media sales. In order for programmatic TV to be fully successful, it will have to embrace a long tradition while also looking to the future and embracing new technologies.

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clypd Announces Landmark Rollout of Deal ID for TV

By | clypd in the News | No Comments

BOSTON, MA – August 19, 2014 – clypd, the supply-side technology platform for programmatic TV advertising, today announced the industry’s first implementation of Deal ID for TV media sales. clypd’s support for Deal ID in programmatic TV provides sales organizations a solution in marrying both high-touch pre-negotiated deals with the core tenets of programmatic advertising: automation of workflows and data-driven decisioning.

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clypd Spearheads Industry-first Programmatic Advertising API for Television

By | clypd in the News | No Comments

Boston, MA — June 17, 2014 — clypd, the technology platform for programmatic television advertising, today announced the publication of an Application Programming Interface (API) for television advertising. The API marks a breakthrough in the landscape of television advertising toward bringing an automated, data-driven solution to the way television advertising is bought and sold.

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