All Posts By

Jeanne Yeh

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Coke’s Polar Bears Come Back for the Holiday Chill

By | clypd Blog, Throwback Thursdays | No Comments

With Thanksgiving and Black Friday behind us, we slide head-first into the holiday season. There are few advertising campaigns as enduring as the Coca-Cola polar bear spots. The cute, animated polar bears, slipping and sliding in the Artic stole hearts (and sold) Cokes.

And for the first time since 2013, Coca-Cola is bringing back the polar bears on select Coca-Cola packages, including Coke, Coke Zero, Diet Coke, and coke Life. While the polar bears will grace packages of the the soda, they don’t make an appearance in this year’s holiday TV campaign, called “A Coke for Christmas.” The spot features a teenager as he surprises people in his community with bottles of Coke, saving his last bottle for St. Nick.

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Black Friday Kicks Off Start To U.S. Holiday Shopping

First Comes Thanksgiving, then Black Friday

By | clypd Blog, Throwback Thursdays | No Comments

Thanksgiving quickly approaches – we have a less than a week left to brine that bird and expand our stomachs, a tradition that many of us hold near and dear to our hearts. Another American tradition? Saving up our paychecks to spend on Black Friday, the biggest shopping day of the year.

Post-Thanksgiving sales have occurred since before it was deemed “Black Friday.” In 1939, the nation’s retailers requested that President Franklin D. Roosevelt move Thanksgiving day. That year, Thanksgiving fell on the last day of November, giving shoppers little time for their holiday shopping. Roosevelt acquiesced, and moved up the holiday to to November 23rd, giving retailers the opportunity to let the holiday sales loose on consumers a week early.

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Baseball and the Smashing of Curses

By | clypd Blog, Throwback Thursdays | One Comment

After a 108 year drought, the Chicago Cubs finally clinched the World Series title last night. In a nail-biter Game 7 that went into extra innings (and a rain delay), the Cubs won 8-7 against the Cleveland Indians. Billy goats and black cats be damned, the curse was finally lifted.

Billy goats? Black cats? Are we still talking about baseball? For those not as familiar with the famously superstitious ways of baseball fans and players, let’s backtrack – all the way to 1945, Game 4 of the World Series at Wrigley Field in Chicago.

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bob-dylan

Bob Dylan: Musician, Nobel Prize Winner, and Pitchman

By | clypd Blog, Throwback Thursdays | One Comment

Last week, legendary singer-songwriter and musician Bob Dylan was awarded the Nobel Prize in literature, surprising literary circles and delighting music fans around the world. Dylan is only one of two musicians to ever be awarded the coveted prize; Bengali polymath won the prize in 1913. The Swedish Academy said that Dylan “created new poetic expressions within the great American song tradition,” comparing his work to that of Homer and Sappho.

Dylan is certainly unique among the Nobel prize winners – he may also be one of the very few prize winners to play the role of pitchman. Back in 1965, as one of the country’s foremost counterculture icons, Dylan famously told a reporter that if he ever sold to a commercial interest, it’d be “ladies garments.”

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truman-speech

Television and Politics: It All Began with Truman

By | Throwback Thursdays | No Comments

On Monday night, 37.2 million people tuned into the vice presidential debate between Hillary Clinton’s VP Tim Kaine and Donald Trump’s pick Mike Pence. The week prior, 84 million watched the Clinton-Trump presidential debate. The Clinton-Trump matchup was the most-watched debate in American history.

Today, we look at television and advertising as an essential part of politics and elections, but we often forget that TV is a relatively new medium utilized in American politics and elections.

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the-gap

Fall into Fall, or The Gap

By | clypd Blog, Throwback Thursdays | No Comments

Today officially marks the first day of fall – which means pumpkin spice, apple picking, flannel, and…The Gap. Inevitably, after the first few mentions of autumn and the thing that runs through my head is “Fall into The Gap,” the long-time jingle and tagline of the clothing retailer.

The Gap was first established by founder Donald Fisher in 1969 in San Francisco. The store sold primarily Levi’s and records and originally named the store Pants and Discs before renaming it the Gap, a nod to the ’60s counterculture and “generation gap:. The store targeted primarily teenagers and college students going after the highly sought-after Levi’s jeans. The first store was wildly successful and soon after, Fisher opened more stores in California, with other states following soon after.

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leona

clypd Profiles: 9 Questions with Leona Williams

By | clypd Blog, clypd Culture | No Comments

In this blog series, we interview a member of the clypd team. Find out what drives us, what makes us tick, and what we do outside of the clypd office. In this month’s clypd Profile, we talk to Leona Williams, Executive Assistant.

Can you describe your job and an average day working at clypd?

My job is filled with variety. An average day starts with me coming into a cold office and letting the building engineer know the temperature should be adjusted. Then I check snack supplies while making myself a bowl of greek yogurt with raw honey, bananas, and granola. I settle in at my desk and check the calendar to refresh my memory on any planned birthday and anniversary celebrations. Then the day takes off and it’s all nonstop; order beer and coffee, plan the next event, troubleshoot the printer, sort out conference room bookings, pet a dog, sign for deliveries, phone screen a candidate for hire, and the list goes on.

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digital tv europe

RTL digital exec joins TV ad company Clypd

By | clypd in the News | No Comments

Rivero will be tasked with building Clypd’s European presence, understanding how the company can best bring value to each market, and developing key relationships with different players in the industry.

Rivero was previously senior executive, digital technology and special projects at RTL Group, which led clypd’s Series B round of funding.

Read the full article here.

mediapost

Clypd Appoints Henry Rivero GM Of Europe To Help Expand Its Global Presence

By | clypd in the News | No Comments

Clypd, an audience-based sales platform for TV advertising, on Thursday announced it had appointed Henry Rivero general manager of Europe. Rivero is tasked with building clypd’s presence in Europe.

Most recently, Rivero was senior executive, digital technology and special projects at RTL Group, which led clypd’s Series B round of funding. He was responsible for partnerships, standards, and innovation and helped develop RTL’s corporate strategy and investments in online video, media tech, and monetization.

Read the full article here.