Earlier today, Venus Williams defeated British hopeful Johanna Konta in the semi-finals of Wimbledon in two sets, 6-4, 6-2. Konta was hoping to become the first British woman to win a Grand Slam title since Virginia Wade in 1977. Unfortunately for Konta, Venus was at the top of her game, overpowering the Brit in an hour and 15 minutes. Read More
For children of the 80s, few things evoke stronger memories of summer than Slip ‘N Slides, Super Soakers, Fla-Vor-Ice, and if you live in New England, Hoodsie cups.
If you were the lucky kid to have a Slip ‘N Slide in your backyard, you could expect to be friends with the entire neighborhood. There was something so simple, yet so liberating about running at full speed and then falling to your stomach to slide down a soaking wet (and sometimes soapy), yellow plastic runway.
Despite the craze in the 80s, the Slip ‘n Slide was created by Robert D. Carrier in 1960. Carrier was a Californian father who would come home from work to find his 10-year-old son and friends sliding down his painted concrete driveway – exciting for the kids but extremely worrying for the father. Carrier happened to be an upholsterer for a boat-seating manufacturer, and so like any good dad, he created a safer version for his kid and friends. Read More
Tonight is a big night in the basketball world. It’s Game 1 of the NBA Finals in Oakland, California – and for the third year in a row, the Cleveland Cavaliers are facing off the Golden State Warriors.
The star power in this year’s finals is practically blinding. Between the two teams, there are seven MVP award winners, almost certainly future inductees into the Hall of Fame, and the biggest names in the league: LeBron James, Steph Curry, Kyrie Irving, Kevin Durant, and more.
When people talk about Cavs vs Warriors, the conversation inevitably turns to LeBron James vs Steph Curry – early comparisons have been made to the Larry Bird-Magic Johnson matchup. James has four MVP awards under his belt, two of them when he was with the Miami Heat. Steph Curry won the award for last two years. Both will be vying for the recognition this year. Read More
We’re excited to share that clypd has been selected as a Promise Award winner for the 2017 MITX Awards! The categories in this year’s program showcase the disruptive marketing, creative, and emerging technologies happening in New England. The Promise Award is presented to a start-up company whose innovative solutions show promise to make a significant business impact.
Winners were announced in 24 categories at a sold-out event held on May 25th at Royale Boston. You can see the full list at the MITX Awards site.
Thank you MITX for the recognition and the clypd team for the hard work that allowed this to happen!
Today marks Star Wars’ 40th anniversary. On May 25, 1977, “Star Wars: A New Hope” began its run across silver screens around the US. The film kicked off a global phenomenon, including a wildly successful franchise that has licensed over $20 billion worth of goods.
With the eighth installment, “The Last Jedi,” coming out this December, Lucasfilms (now owned by Disney) is certainly leveraging the big anniversary. Vanity Fair just released four special covers for its May magazine featuring “The Last Jedi” cast, including the late Carrie Fisher. The spread included previews into the newest Star Wars film, including new cast members. Read More
In this special Q+A, we talk with Jingsong Cui, clypd’s Head of Media Analytics. We discuss the importance of forecasting, clypd’s approach to forecasting, and what the future brings to forecasting.
What’s your background?
I have been working with data and models throughout my career. In graduate school, I studied economics and used econometric models to analyze social and economic data. After getting my Ph.D, my first job was working for a marketing research company called @Futures. I led a team of statisticians to build forecasting models for pharmaceutical clients. The company was acquired by Nielsen in 2010. Within Nielsen, I worked with several industry verticals, across Buy (which focuses on consumer spending) and Watch (which focuses on media consumption). I have always enjoyed doing applied research and using data to solve real business problems. Read More
Over the past few years, in attempt to stay relevant and top of mind of all cookie-eating consumers, Oreo has been introducing limited-edition flavors on the regular. Earlier this week, the Mondolez brand introduced the Firework Oreo, just in time for the warmer temperatures.
The limited edition Oreo contains red and blue popping candy mixed into the traditional creme filling. Food & Wine magazine praised the new flavor, “Oreos are darn good alone and popping candy is just a fun new way to enjoy them even more.” Read More
On May 6th, twenty of the world’s fastest horses will race down the track at Churchill Downs in Louisville for the 143rd annual Kentucky Derby. Nicknamed “the greatest two minutes in sports,” the Derby also happens to be the longest-running sporting event in the US, dating all the way back to 1875.
In 1874, Meriwether Lewis Clark, grandson of William Clark (of Lewis and Clark fame), formed the Louisville Jockey Club, and the first Kentucky Derby race took place a year after on May 17, 1875 to a crowd of 10,000 spectators.
The grass outside is turning green and growing, tulips are blooming, which means… ’tis the season to devour some Cadbury eggs. If you’ve turned on the TV recently, chances are you’ve seen the classic Cadbury bunny spot.
Cadbury Creme Eggs may be one of Britain’s most famous imports. In 1824, John Cadbury opened up shop in Birmingham, UK where he sold tea, coffee, cocoa, and drinking chocolate. In 1923, the company released its cream-filled eggs, but the Cadbury Creme Eggs that we know and love weren’t released until 1971.
The chocolate, creme, and fondant-filled eggs quickly became an Easter must-have (possibly nestled next to some marshmallow Peeps). Its popularity was helped along by the classic clucking bunny TV campaign, which originally debuted in 1982.
NEW YORK–(BUSINESS WIRE)–The Advanced Target Standards Group, a consortium of eight of the leading network TV programmers working with clypd, today announced a set of guidelines and best practices for the use of advanced targets in linear television advertising.
The acceleration by advertisers and agencies in the use of advanced data sources to bring more precision to national TV advertising has prompted leading television networks to address the complexities associated in moving beyond buying audiences strictly on an age and gender basis.
The Advanced Target Standards Group (ATSG) has been meeting regularly since August 2016 to address priority issues. Chaired by Pete Doe, Chief Research Officer at clypd, a sell-side platform for audience-based TV advertising, the members of the group have focused on a number of industry-related challenges including:
- Target definition and sizing
- Availability and suitability of advanced target data to enable campaign planning, activation and reporting
- Calculation methodologies that deliver transparent and accurate estimates
- Standardization across network groups
The ATSG has created guidelines for the use of advanced targets in linear TV and a detailed specification of calculation methodologies for managing advanced audience segments, to ensure marketplace consistency for buyers across media owners. The guidelines are available to be viewed at www.atsg.tv.
Some best practices include:
- National linear TV is a brand building medium: a suggested minimum advanced target size is 10 million (about 3% of the US).
- Age and gender targets are fairly consistent year-on-year but advanced target definitions (e.g. brand purchase, attitudes) may be less so. Any deal needs to consider the possible or probable inconsistency of any advanced audience target in size and composition.
- There are many TV viewing data sets that can be used for advanced target deals. Most of these data sets do not have MRC accreditation, so buyer and seller need to be careful in understanding the pros and cons of the data source.
With regard to calculation methods, the group has aligned on approaches for calculating basic metrics for advanced targets, such as target population sizes, impressions and ratings, across a wide variety of data sources. While these are taken for granted when using standard demographics, advanced target data sets present different challenges including varying population sizes, data latency and classification completeness.
“Having a standard approach to measuring the performance of advanced targets across media owners is essential to make these deals work smoothly and at scale. Alignment among a group of industry leaders like this provides a meaningful step forward,” said Pete Doe, Chief Research Officer at clypd. “The goals of the group align with those of the OpenAP initiative announced recently – to make advanced audience buying and selling more accessible, consistent, and transparent for the entire industry. I’m excited to be a part of this consortium, helping to move the advertising ecosystem forward.”