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Jeanne Yeh

Standards Group Led by clypd Shares Industry Progress for Advanced Target Transactions

By | clypd in the News | No Comments

Recommendations Expand on Recently Published Guidelines

New York, NY, September 7, 2017 – The Advanced Target Standards Group (ATSG), a consortium of leading network TV programmers, along with CIMM’s Advanced TV Committee, working with clypd, today released an update on the achievements of the group since its inception one year ago.

“We set this group up as it was clear that for advanced audiences to be transacted in linear TV, some common standards and frameworks were essential” said Pete Doe, Chief Research Officer of clypd. “Since our first meeting in August 2016, the ATSG has grown from seven to twelve media owners, plus agency representation from CIMM’s Advanced TV Committee. We’re delighted with the momentum that this group has in building consensus around bringing advanced audiences to linear TV.”

Group participants include Disney|ABC, A+E, AMC Networks, Discovery Communications, Fox Networks Group, GSN, Scripps, The Weather Channel, 20th Television and CIMM, among others. Read More

Back to School, Back to D.A.R.E.

By | clypd Blog, Throwback Thursdays | No Comments

It’s the end of August, which means that kids all over the country are soaking in the last of the summer sunshine and gearing up for school starting up again. If you grew up in the ’80s and ’90s, an important part of the school year was Drug Abuse Resistance Education – also known as D.A.R.E.

D.A.R.E. began as a small program in Los Angeles in the early ’80s, but grew to a major, national campaign in schools. At it’s peak, D.A.R.E. was implemented in 75% of American schools. Read More

Mastering French Food in Julia Child’s Studio Kitchen

By | clypd Blog, Throwback Thursdays | No Comments

August 15th would be TV chef and author Julia Child’s 105th birthday. Her presence on TV and her love of teaching and educating the American public about quality food helped inspire generations of cooks – professional and home alike. “The French Chef” also showed TV producers and executives that there was a strong appetite for cooking shows on television, one which has continued unabated since.

Julia’s story began in 1948 – after moving to France with her husband Paul Child, Julia fell in love with French cuisine. Julia attended the Cordon Bleu cooking school, and soon after formed a cooking school with fellow classmates. The trio also worked on a two-volume cookbook, adapting French cuisine for a mainstream American audience. In 1961, “Mastering the Art of French Cooking” was released, and has since become a standard cookbook to find in home kitchens everywhere. Read More

French’s Mustard: A Spicy National Habit

By | clypd Blog, Throwback Thursdays | No Comments

Now that we’re in the heat of the summer, I’m sure we’ve all attended plenty of cookouts and consumed our fair share of hot dogs with mustard (and ketchup). The folks over at McCormick & Co. must’ve had summer cookouts on their mind when they announced that they were acquiring the iconic French’s mustard couple weeks ago. McCormick bought French’s and other products from Reckitt Benckiser, including Frank’s RedHot and Cattlemen’s BBQ sauces, reportedly for the hefty sum of $4.2 billion. Read More

Slipping ‘n Sliding into Summer

By | clypd Blog, Throwback Thursdays | No Comments

For children of the 80s, few things evoke stronger memories of summer than Slip ‘N Slides, Super Soakers, Fla-Vor-Ice, and if you live in New England, Hoodsie cups.

If you were the lucky kid to have a Slip ‘N Slide in your backyard, you could expect to be friends with the entire neighborhood. There was something so simple, yet so liberating about running at full speed and then falling to your stomach to slide down a soaking wet (and sometimes soapy), yellow plastic runway.

Despite the craze in the 80s, the Slip ‘n Slide was created by Robert D. Carrier in 1960. Carrier was a Californian father who would come home from work to find his 10-year-old son and friends sliding down his painted concrete driveway – exciting for the kids but extremely worrying for the father. Carrier happened to be an upholsterer for a boat-seating manufacturer, and so like any good dad, he created a safer version for his kid and friends. Read More

LeBron James vs. Steph Curry: Who’s Got the Best Kicks?

By | clypd Blog, Throwback Thursdays | No Comments

Tonight is a big night in the basketball world. It’s Game 1 of the NBA Finals in Oakland, California – and for the third year in a row, the Cleveland Cavaliers are facing off the Golden State Warriors.

The star power in this year’s finals is practically blinding. Between the two teams, there are seven MVP award winners, almost certainly future inductees into the Hall of Fame, and the biggest names in the league: LeBron James, Steph Curry, Kyrie Irving, Kevin Durant, and more.

When people talk about Cavs vs Warriors, the conversation inevitably turns to LeBron James vs Steph Curry – early comparisons have been made to the Larry Bird-Magic Johnson matchup. James has four MVP awards under his belt, two of them when he was with the Miami Heat. Steph Curry won the award for last two years. Both will be vying for the recognition this year. Read More

MITX Recognizes clypd with the 2017 Promise Award

By | clypd in the News | No Comments

We’re excited to share that clypd has been selected as a Promise Award winner for the 2017 MITX Awards! The categories in this year’s program showcase the disruptive marketing, creative, and emerging technologies happening in New England. The Promise Award is presented to a start-up company whose innovative solutions show promise to make a significant business impact.

Winners were announced in 24 categories at a sold-out event held on May 25th at Royale Boston. You can see the full list at the MITX Awards site.

Thank you MITX for the recognition and the clypd team for the hard work that allowed this to happen!

A Long, Long Time Ago, Star Wars Changed Movie Marketing Forever

By | clypd Blog, Throwback Thursdays | No Comments

Today marks Star Wars’ 40th anniversary. On May 25, 1977, “Star Wars: A New Hope” began its run across silver screens around the US. The film kicked off a global phenomenon, including a wildly successful franchise that has licensed over $20 billion worth of goods.

With the eighth installment, “The Last Jedi,” coming out this December, Lucasfilms (now owned by Disney) is certainly leveraging the big anniversary. Vanity Fair just released four special covers for its May magazine featuring “The Last Jedi” cast, including the late Carrie Fisher. The spread included previews into the newest Star Wars film, including new cast members. Read More

Jingsong Cui on Forecasting in the Television Industry

By | clypd Blog, Technology | No Comments

In this special Q+A, we talk with Jingsong Cui, clypd’s Head of Media Analytics. We discuss the importance of forecasting, clypd’s approach to forecasting, and what the future brings to forecasting.

What’s your background?

I have been working with data and models throughout my career. In graduate school, I studied economics and used econometric models to analyze social and economic data. After getting my Ph.D,  my first job was working for a marketing research company called @Futures. I led a team of statisticians to build forecasting models for pharmaceutical clients. The company was acquired by Nielsen in 2010. Within Nielsen, I worked with several industry verticals, across Buy (which focuses on consumer spending) and Watch (which focuses on media consumption). I have always enjoyed doing applied research and using data to solve real business problems. Read More