All Posts By

Jason Burke

Enhancing TV Sales, One Daypart at a Time

By | clypd, clypd Blog, Product | No Comments

We all have certain activities we do in our daily and weekly lives that could stand for some enhancements.

Imagine if your hour-long grocery adventure each week could be completed in minutes. But will your cupboards be without the kids’ favorite snacks? Will paying for your purchase require a second job? Improvements are great, but you need to remain in charge and ensure that any incremental benefits are not wiped out by negatives. At clypd, we recognized that there is an opportunity to take this food shopping analogy to TV advertising.

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TV Completes the Cross-screen Formula

By | Ad Tech Musings, clypd Blog, Industry Chatter | No Comments

Video consumption through digital means has skyrocketed, thanks in part to Google’s absorption of YouTube in 2006. Meanwhile, television has also continued its upward growth, despite industry expectations. The higher media consumption patterns offer media companies, marketers, and technology companies a huge opportunity to unite the two watching streams, but it’s not without its challenges.

In my former life in the world of digital video advertising, we looked to leverage “cross-screen digital video” as we quickly recognized that “online video” was not going to be restricted to the personal computer. This proved to be true as folks watched the latest Boston snow storm reports from a work computer, then laughed at a Louis C.K. skit via an iPhone from the caboose of the disabled MBTA and later, enjoyed Sophia the First with their kids on an iPad.

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Product: The Man Behind the Curtain Does Matter

By | clypd, clypd Blog, Product | No Comments

The product and engineering teams at clypd focus on building features that enhance the way that TV advertising is sold. Innovation is an amazing thing, especially in an established business like TV media sales, but innovation without consideration for the people that use the systems and tools will not thrive. Understanding this, everything built at clypd also has a goal of respecting the both user experience while ensuring utility of the features.

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Another positive SSP Exit: Facebook acquires LiveRail

By | clypd Blog, Industry Chatter | No Comments

Yesterday, Facebook made a monster move with their acquisition of online video platform leader LiveRail and immediately bolstered their growing video offerings. This follows Facebook’s purchase of Atlas from Microsoft last year, continuing their theme of innovating internally, but scooping up established top talent, products and business when the right opportunity arises. Read More

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Preparing for the Future: Part I

By | clypd Blog, Product | No Comments

Preparing for the future, far in advance of when that day arrives, is something that we all tend to do when thinking about college for our young children or about 401Ks to fund our retirement years.

It’s a wonder that similar preparation for the inevitable rarely happens in the software startup world. Not that it doesn’t make sense…Startup teams are often heads-down running full-speed towards goals of building product, growing the team and constantly innovating, leaving little time for preparing for the time when success is found and ensuring that systems on which the company operates will be able to support the activity that the team has worked so hard to acquire. Read More

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ABCs of Television Ad Tech

By | Ad Tech Musings, clypd Blog, Technology | No Comments

Ad Tech is notoriously rife with acronyms on both the business and technology sides of the fence. clypd’s experience in the television ad tech world has proven that acronym issues are not only widespread, but the concepts represented by these multi-letter concepts in the nascent world of programmatic television advertising take on modified meanings, rendering our space one that is impossible for Grandma to understand.

clypd, along with other technology companies, ad agencies, DSPs, ATDs and SSPs are strategizing on how to leverage the programmatic buying methods that have been successful in the digital world to deliver on marketing goals in the world of the larger screen. While benefits of media buying in this medium are similar, many of the strategies must be augmented for use in television. Read More