When Amazon officially opened for business on July 16, 1995, the only thing they offered were books. Within just one month, Amazon had shipped books to all 50 US states and to 45 countries. Bezos’ aim and motto was to “get big fast,” and as we know the company is now an ecommerce mega-mall, selling so much more than books.
As we rely increasingly on the giant company for our personal shopping as well as business needs, it’s hard to remember a time just about twenty years ago when Amazon sold only one product: books. Because today, “There’s virtually nothing left that they haven’t touched,” said Kelly O’Keefe, professor at the Virginia Commonwealth University Brandcenter. Read More