All Posts By

Alison Yobage

Kickin’ it with the Budweiser Clydesdales

By | clypd Blog, Throwback Thursdays | No Comments

A weekend trip to snowy Vermont and New Hampshire last weekend, two days of covered bridges and northern New England history, left me with George Clooney’s voice in my head.

Woodstock, VT, is a small town about a three-hour drive north from Boston and about five hours from New York City. As of the 2010 census, its population was just over 3,000 people, spread across 44 square miles. Set in Vermont’s scenic Green Mountains, the town and surrounding village are postcard-perfect, filled with historic buildings and houses, small farms, quaint inns and old taverns.

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This is SportsCenter

By | clypd Blog, Throwback Thursdays | No Comments

As I read the news this week that Wieden and Kennedy and ESPN were parting ways after a 25 year partnership, I kept thinking, “follow me, follow me to freedom”. W+K was responsible for the long running “This is SportsCenter” campaign, among other great work for ESPN. The campaign, which began in 1994, mixed sports, celebrity, and a behind-the-scenes look at the high-rated sports news program.

“Follow me to freedom” comes from one of my favorite spots in the campaign. In this spot, SportsCenter’s production team engages in a Y2K test. Things don’t go well, and in seconds, alarms sound, the lights go out, athletes loot the place. Mark McGwire takes a baseball bat to a computer. Jonathan, the University of Connecticut mascot, a dog, absconds with some awards. The show’s announcers read highlights by candlelight.

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64 Years Ago, ‘Today Show’ Ushered In a New Era of TV

By | clypd Blog, Throwback Thursdays | No Comments

If you watch TV in the morning, enjoy the personalities and news as you prepare for the day ahead, but treat the program as background noise, you are one of many millions of people who start your day as Pat Weaver hoped. When the “Today Show” launched 64 years ago last weekend, these were some of its founding goals.

Weaver was a television executive who got his start in radio and later worked at an advertising agency. He took this prior experience and applied it to TV. In just seven years at NBC (1949-1956), Weaver left a huge mark as one of the biggest innovators in television programming, developing and championing programs “Today Show,” “Tonight Show,” “Meet the Press,” and “Your Show of Shows.”

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Television: Uniting America Since 1951

By | clypd Blog, Throwback Thursdays | No Comments

It has been said there is nothing like TV to bring people together. Whether a national emergency or a national event, everyone is together, in the same living room, watching the same thing. The Super Bowl. Man on the Moon. The OJ Car Chase. New Year’s Eve.

New Year’s Eve. Hundreds of thousands of people pack into tiny pens in Times Square to wait for the Ball to drop. Millions of people watch for that same moment, on TV. In the hours leading up to midnight, the various networks cut away to acts and talent performing across town and across the country in Los Angeles, New Orleans, and Key West, among other spots. In many cases, the networks go to a split screen format, allowing us to see footage from two cities at the same time.

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A Wonderful Time to Watch ‘It’s a Wonderful Life’

By | clypd Blog, Throwback Thursdays | No Comments

As happens in December, my TV watching turns into a holiday movie marathon. There are so many good ones, many of which I make a point to watch every year, out of tradition.

If “It’s a Wonderful Life” is also on your holiday playlist like it is on mine, you may have a clerical error that took place 45 years ago to thank.

December 20, 1946: the theatrical release of “It’s a Wonderful Life”. Director Frank Capra was one of Hollywood’s A-list directors in the 1940s. Everything he directed touched the heart and was a huge success, movies such as “It Happened One Night” and “Mr. Smith Goes to Washington”. In 1946, he directed a black-and-white film starring Jimmy Stewart and Donna Reed that looked like it would be another winner: “It’s a Wonderful Life”.

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Jolly Green Giant: $754 Million Dollar Man

By | clypd Blog, Throwback Thursdays | No Comments

As happens in December, there is a buzz around the return of a certain mythical figure, able to stop children in their tracks, bring adults to attention, and known to bellow “Ho Ho Ho”.

This time around though, it’s not a man in red with a white beard. This one is green. He is currently on a cross-country road trip and his goal is to change children’s behavior and maybe some grown ups’ habits too.

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Talking Turkeys

By | clypd Blog, Throwback Thursdays | No Comments

Thanksgiving is something most of us associate with happiness and relaxation. It is a time for gathering with family and friends, enjoying an abundance of great food, doing a little traveling, and for many it is a four-day weekend to boot.

But it is also a time of panic and fear for many, an event that prompts an estimated 10,000 people to call the Butterball Turkey Hotline.

Thanksgiving is two weeks away but the Butterball Turkey Hotline has been open for ten days.

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To Vote is to Exist

By | clypd Blog, Throwback Thursdays | No Comments

Milton Glaser is one of America’s most famous graphic and poster designers. While his name may not be familiar, his work will be.

Among his designs are I ♥ NY, the cover art for Bob Dylan’s Greatest Hits album, and the Brooklyn Brewery’s logo. He has also designed restaurants, newspapers, and supermarkets.

One of his most recognizable works is the I Heart New York logo. In the 1970s, New York City’s crime rate was sky high, it was considered too dangerous to walk around safely in many neighborhoods, and the city stood on the verge of bankruptcy. Ad agency Wells Rich Greene and Milton Glaser were selected to design a logo to be used in a campaign which would hopefully increase tourism and morale.

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The Little Mints Making Big Noise

By | clypd Blog, Throwback Thursdays | No Comments

Tic Tacs. In recent days, thanks to newly surfaced comments made ten years ago on a hot mic by controversial GOP candidate Donald Trump, they have been front page news.

First produced in 1969 with a less catchy name, Tic Tacs were rebranded just a year after being on the market. They are named after the distinctive sound produced when they rattle in their hard plastic container.

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I’ll Have What He’s Having – An Arnold Palmer?

By | clypd Blog, Throwback Thursdays | No Comments

When Arnold Palmer died on Sunday at the age of 87, he left behind a rich legacy. He was a successful golfer, a charismatic ambassador of the sport, and a pioneer in the field of sports marketing and endorsements, a man with an eponymous drink.

Fellow golfers called him the King. From 1958 to 1964, he was an incredibly dominant player, and the face of golf in the US. He won seven majors and had 62 total victories on the PGA tour. His good looks, charming personality, and success on the course grew the game’s popularity immensely in that time. He was locked in a three way rivalry with Jack Nicklaus and Gary Player in most of that era, but tended to have the crowds supporting him. The legions were called Arnie’s Army.

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