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Alison Yobage

The 100th Anniversary of Fluff

By | clypd Blog, Throwback Thursdays | No Comments

Archibald Query. You may not know his name, but if you have spent much time in New England, there is a very good chance you know a product he sold for a few short years leading up to World War I.

One hundred years ago, beginning in 1917, he cooked batches of melted marshmallows at home and sold them door-to-door in his neighborhood in Somerville, MA. Sadly, a World War I sugar shortage ended his enterprise. In 1920, Query sold his recipe to Massachusetts-based candymakers H. Allen Durkee and Fred Mower, for $500. Read More

I Want My MTV!

By | clypd, Throwback Thursdays | No Comments

Just after midnight on August 1, 1981, the brand new Music Television Network came on the air, with a bang. Its opening moments consisted of footage of a rocket launching and an announcer declaring “Ladies and Gentlemen, rock and roll!” A guitar riff played with an image of an American astronaut planting an MTV flag on the moon.

The video that followed was “Video Killed the Radio Star” by the English band the Buggles. About 80 videos comprised the first week’s schedule, which was almost the totality of music videos in existence at the time. It turns out that video did just the opposite of killing the radio star. Read More

Remember When Amazon Just Sold Books?

By | clypd Blog, Throwback Thursdays | No Comments

When Amazon officially opened for business on July 16, 1995, the only thing they offered were books. Within just one month, Amazon had shipped books to all 50 US states and to 45 countries. Bezos’ aim and motto was to “get big fast,” and as we know the company is now an ecommerce mega-mall, selling so much more than books.

As we rely increasingly on the giant company for our personal shopping as well as business needs, it’s hard to remember a time just about twenty years ago when Amazon sold only one product: books. Because today, “There’s virtually nothing left that they haven’t touched,” said Kelly O’Keefe, professor at the Virginia Commonwealth University Brandcenter. Read More

Cool Whip is Still Cool After 50 Years

By | clypd Blog, Throwback Thursdays | No Comments

Cool Whip. It puts the exclamation mark on apple pie, strawberry shortcake, ice cream, and so many other summer desserts. It keeps a long time in the refrigerator, can serve as an ice cream substitute, and helps make cakes and frozen pies look airy.

Cool Whip went from new product to top seller quickly. In just two years, it was the biggest seller and most profitable product in the Birds Eye portfolio of General Foods. (For those interested in corporate family trees, General Foods later merged with Kraft/Philip Morris, then became part of Altria until Kraft was spun off from Altria in 2006. Ten years later, Kraft merged with Heinz, forming KraftHeinz.) Read More

Hot Town, Summer in the City

By | clypd Blog, Throwback Thursdays | No Comments

With temperatures in the 90s over the last few days, ice cream has been on my mind and no doubt on the minds of others. I’ve also been thinking about what I would do for a Klondike bar.

The original Klondike bar was created in 1922, on a small dairy farm in Mansfield, OH. There, the Isaly family, immigrants from Switzerland, made the bars by dipping squares of ice cream into pans of their beloved, melted Swiss chocolate. The bar’s genesis came from an attempt to make an ice cream product specifically for adults. They were made only in Islay stores, so their availability and distribution was limited. Read More

Carrie, Charlotte, Miranda, and Samantha: HBO’s Wonder Women

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“Sex and the City,” the groundbreaking HBO series that ran for six seasons and still remains in syndication today, premiered this week in 1998.

Set and filmed in NYC, the series chronicled the lives, trials, and triumphs of friends Carrie, Charlotte, Miranda, and Samantha – four single, 30-something professional women. The series’ production process differed dramatically from network norms, and SATC (as nicknamed by fans), defied expectations about both the popularity and commercial viability of a series produced by and for a subscription cable network. Read More

Let’s Be Upfront

By | clypd Blog, Throwback Thursdays | No Comments

A marketer identifies the features and benefits of their product that are deemed important to a select group of target customers. The marketer hones in on the customer’s TV viewing habits, and perhaps also pinpoints some of the places they are likely to walk past in a typical day. This has been going on for years, indeed more than half a century. Only fairly recently though has the marketer been a television network and the target customer an ad buyer. This is Upfront Week.

Upfront Week is a business tradition unique to advertising sales, specifically TV ad sales, that has evolved since its start in the 1960s. In the late 1950s, new series premiered on broadcast networks at various times across the year and upfront negotiations were aligned to the studio’s development cycle. According to Ad Week, at the time, upfronts began in February after Washington’s Birthday and finished within a few weeks.

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Rhapsody and United Airlines’ Blues

By | clypd Blog, Throwback Thursdays | No Comments

A symbol of freedom. We love to fly, and it shows. Something special in the air. Fly the friendly skies. We’ll take more care of you. Life is a journey, travel it well. Fly with friends. We never forget you have a choice.

These are taglines from an assortment of domestic and international carriers, in order of customer attachment to airlines. See below for the taglines’ brand match.

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April’s Springtime Miracle for Toys R Us

By | clypd Blog, Throwback Thursdays | No Comments

My Saturday morning began like many of yours: with an email alert that it looked like April was finally, really in labor this time. The baby was coming soon!

Like millions of others, I tuned in to see the miracle of birth…of a little baby giraffe, at a not so little 5’ 9” tall, 175 pounds.

April needs little further introduction, and no last name. Her pregnancy has been watched via live stream from the Animal Adventure Park’s “Giraffe Cam” by hundreds of thousands of us at a time. Even in the middle of the night. For months, we’ve been sticking our necks out waiting for this little thing. Read More

53 Year-Old Game Shows for $1000, Please

By | clypd Blog, Throwback Thursdays | No Comments

Answer: America’s longest running game show premiered on this day in 1964.
What is “Jeopardy”?

With many more than 7,000 episodes aired, “Jeopardy!” has won a record 33 Daytime Emmy Awards. In January 2001, TV Guide ranked the show number two on its “50 Greatest Game Shows” list—second only to ”The Price Is Right.” Additionally, “Jeopardy” has gained a worldwide following thanks to running in slightly different versions in Canada, the United Kingdom, Germany, Sweden, Russia, Denmark, Israel, and Australia. The American version of ”Jeopardy” airs around the world as well. The series, which used to run weekly, has been airing daily for 33 years.

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