The bright orange box. The proud athlete on the front. One brand has been the dominant symbol of American triumph in sports: Wheaties.
Wheaties, then called Washburn’s Gold Medal Whole Wheat Flakes, hit store shelves in 1921. From a marketing and advertising view, it was a pioneer from the start. Many claim Wheaties even had the first ever jingle in a commercial, in a spot from 1926. Read More