All Posts By

Alison Yobage

Hot Town, Summer in the City

By | clypd Blog, Throwback Thursdays | No Comments

With temperatures in the 90s over the last few days, ice cream has been on my mind and no doubt on the minds of others. I’ve also been thinking about what I would do for a Klondike bar.

The original Klondike bar was created in 1922, on a small dairy farm in Mansfield, OH. There, the Isaly family, immigrants from Switzerland, made the bars by dipping squares of ice cream into pans of their beloved, melted Swiss chocolate. The bar’s genesis came from an attempt to make an ice cream product specifically for adults. They were made only in Islay stores, so their availability and distribution was limited. Read More

Carrie, Charlotte, Miranda, and Samantha: HBO’s Wonder Women

By | clypd Blog, Throwback Thursdays | No Comments

“Sex and the City,” the groundbreaking HBO series that ran for six seasons and still remains in syndication today, premiered this week in 1998.

Set and filmed in NYC, the series chronicled the lives, trials, and triumphs of friends Carrie, Charlotte, Miranda, and Samantha – four single, 30-something professional women. The series’ production process differed dramatically from network norms, and SATC (as nicknamed by fans), defied expectations about both the popularity and commercial viability of a series produced by and for a subscription cable network. Read More

Let’s Be Upfront

By | clypd Blog, Throwback Thursdays | No Comments

A marketer identifies the features and benefits of their product that are deemed important to a select group of target customers. The marketer hones in on the customer’s TV viewing habits, and perhaps also pinpoints some of the places they are likely to walk past in a typical day. This has been going on for years, indeed more than half a century. Only fairly recently though has the marketer been a television network and the target customer an ad buyer. This is Upfront Week.

Upfront Week is a business tradition unique to advertising sales, specifically TV ad sales, that has evolved since its start in the 1960s. In the late 1950s, new series premiered on broadcast networks at various times across the year and upfront negotiations were aligned to the studio’s development cycle. According to Ad Week, at the time, upfronts began in February after Washington’s Birthday and finished within a few weeks.

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Rhapsody and United Airlines’ Blues

By | clypd Blog, Throwback Thursdays | No Comments

A symbol of freedom. We love to fly, and it shows. Something special in the air. Fly the friendly skies. We’ll take more care of you. Life is a journey, travel it well. Fly with friends. We never forget you have a choice.

These are taglines from an assortment of domestic and international carriers, in order of customer attachment to airlines. See below for the taglines’ brand match.

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April’s Springtime Miracle for Toys R Us

By | clypd Blog, Throwback Thursdays | No Comments

My Saturday morning began like many of yours: with an email alert that it looked like April was finally, really in labor this time. The baby was coming soon!

Like millions of others, I tuned in to see the miracle of birth…of a little baby giraffe, at a not so little 5’ 9” tall, 175 pounds.

April needs little further introduction, and no last name. Her pregnancy has been watched via live stream from the Animal Adventure Park’s “Giraffe Cam” by hundreds of thousands of us at a time. Even in the middle of the night. For months, we’ve been sticking our necks out waiting for this little thing. Read More

53 Year-Old Game Shows for $1000, Please

By | clypd Blog, Throwback Thursdays | No Comments

Answer: America’s longest running game show premiered on this day in 1964.
What is “Jeopardy”?

With many more than 7,000 episodes aired, “Jeopardy!” has won a record 33 Daytime Emmy Awards. In January 2001, TV Guide ranked the show number two on its “50 Greatest Game Shows” list—second only to ”The Price Is Right.” Additionally, “Jeopardy” has gained a worldwide following thanks to running in slightly different versions in Canada, the United Kingdom, Germany, Sweden, Russia, Denmark, Israel, and Australia. The American version of ”Jeopardy” airs around the world as well. The series, which used to run weekly, has been airing daily for 33 years.

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Whatcha Gonna Do When Sheriff John Brown Comes for You?

By | clypd Blog, Throwback Thursdays | No Comments

The opening lines of that song have been played on TV at least 1,500 times, every Saturday for the last 28 years. The reggae beat of its distinctive theme song, Inner Circle’s “Bad Boys”, is well known to us now, and will continue to be: Season 30 began taping in February this year.

“COPS” began its run on the Fox Broadcast Network on March 11, 1989. The network had just launched a few years prior, in October 1986. It took a chance on “COPS” after other major networks passed on it, jumping on the opportunity in the middle of a five month-long strike by the Writers Guild of America. The strike had crippled TV production in the summer of 1988. A reality-based show that required no writers and was inexpensive to produce was a perfect recipe for the new network.

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The Most Famous Thumbs on TV

By | clypd Blog, Throwback Thursdays | No Comments

In the days leading up to the Oscars, I thought about which movies I had seen and which movies I had interest in seeing. When both of those lists were short, I thought about what a sharp contrast this was to several years ago when Siskel and Ebert had a near monopoly on televised film reviews, and even if I didn’t see many movies, I was very much aware of them – their plot, their stars, their likelihood of success.

Gene Siskel and Roger Ebert were pioneers of film criticism. Long before the internet prompted millions of amateur critics to endlessly discuss films, there were Siskel and Ebert. Two newspaper guys from Chicago: Siskel wrote for the The Chicago Tribune and Ebert for the cross town rival paper, the Chicago Sun Times. Their television series, with several different names, ran from 1975 to 1999.

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Kickin’ it with the Budweiser Clydesdales

By | clypd Blog, Throwback Thursdays | No Comments

A weekend trip to snowy Vermont and New Hampshire last weekend, two days of covered bridges and northern New England history, left me with George Clooney’s voice in my head.

Woodstock, VT, is a small town about a three-hour drive north from Boston and about five hours from New York City. As of the 2010 census, its population was just over 3,000 people, spread across 44 square miles. Set in Vermont’s scenic Green Mountains, the town and surrounding village are postcard-perfect, filled with historic buildings and houses, small farms, quaint inns and old taverns.

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This is SportsCenter

By | clypd Blog, Throwback Thursdays | No Comments

As I read the news this week that Wieden and Kennedy and ESPN were parting ways after a 25 year partnership, I kept thinking, “follow me, follow me to freedom”. W+K was responsible for the long running “This is SportsCenter” campaign, among other great work for ESPN. The campaign, which began in 1994, mixed sports, celebrity, and a behind-the-scenes look at the high-rated sports news program.

“Follow me to freedom” comes from one of my favorite spots in the campaign. In this spot, SportsCenter’s production team engages in a Y2K test. Things don’t go well, and in seconds, alarms sound, the lights go out, athletes loot the place. Mark McGwire takes a baseball bat to a computer. Jonathan, the University of Connecticut mascot, a dog, absconds with some awards. The show’s announcers read highlights by candlelight.

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