There’s a lot of talk about audience-based buying, selling, and targeting. Advertisers are looking for the right audiences, and audiences are considerably more complex than merely accounting for demographics and age. Audiences are comprised of people — and people have specific interests and passions, behaviors and preferences. We’re complex creatures.
Technology companies have thought up all sorts of algorithms and predictive tools to figure us out, mostly to better understand how we spend our time, and the things that motivate us to spend our money. These companies are busy collecting, synthesizing, and analyzing data on our online behaviors and habits. There’s a considerable amount of data on us. Facebook, in particular, has a lot of it.
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