We’re on a mission to enhance television advertising

The clypd team is stacked with the best of the best from a diverse set of backgrounds – including television and digital veterans. This means that we bring the most effective strategies from both industries into the hottest emerging channel: audience-based TV sales.

 

Learn more

Bringing audience-based sales solutions to television

The clypd platform is built exclusively for the television industry, respecting business practices and providing seamless integrations into existing TV systems and workflows. Our platform empowers sales organizations with solutions that achieve increased revenue and maximize campaign performance for agency and brand partners.

 

Learn more

Check out the latest from our blog

Standards Group Led by clypd Shares Industry Progress for Advanced Target Transactions

By | clypd in the News | No Comments

Recommendations Expand on Recently Published Guidelines

New York, NY, September 7, 2017 – The Advanced Target Standards Group (ATSG), a consortium of leading network TV programmers, along with CIMM’s Advanced TV Committee, working with clypd, today released an update on the achievements of the group since its inception one year ago.

“We set this group up as it was clear that for advanced audiences to be transacted in linear TV, some common standards and frameworks were essential” said Pete Doe, Chief Research Officer of clypd. “Since our first meeting in August 2016, the ATSG has grown from seven to twelve media owners, plus agency representation from CIMM’s Advanced TV Committee. We’re delighted with the momentum that this group has in building consensus around bringing advanced audiences to linear TV.”

Group participants include Disney|ABC, A+E, AMC Networks, Discovery Communications, Fox Networks Group, GSN, Scripps, The Weather Channel, 20th Television and CIMM, among others. Read More