We’re on a mission to enhance television advertising

The clypd team is stacked with the best of the best from a diverse set of backgrounds – including television and digital veterans. This means that we bring the most effective strategies from both industries into the hottest emerging channel: audience-based TV sales.

 

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Bringing audience-based sales solutions to television

The clypd platform is built exclusively for the television industry, respecting business practices and providing seamless integrations into existing TV systems and workflows. Our platform empowers sales organizations with solutions that achieve increased revenue and maximize campaign performance for agency and brand partners.

 

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Coke’s Polar Bears Come Back for the Holiday Chill

By | clypd Blog, Throwback Thursdays | No Comments

With Thanksgiving and Black Friday behind us, we slide head-first into the holiday season. There are few advertising campaigns as enduring as the Coca-Cola polar bear spots. The cute, animated polar bears, slipping and sliding in the Artic stole hearts (and sold) Cokes.

And for the first time since 2013, Coca-Cola is bringing back the polar bears on select Coca-Cola packages, including Coke, Coke Zero, Diet Coke, and coke Life. While the polar bears will grace packages of the the soda, they don’t make an appearance in this year’s holiday TV campaign, called “A Coke for Christmas.” The spot features a teenager as he surprises people in his community with bottles of Coke, saving his last bottle for St. Nick.

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