We’re on a mission to enhance television advertising

The clypd team is stacked with the best of the best from a diverse set of backgrounds – including television and digital veterans. This means that we bring the most effective strategies from both industries into the hottest emerging channel: audience-based TV sales.

 

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Bringing audience-based sales solutions to television

The clypd platform is built exclusively for the television industry, respecting business practices and providing seamless integrations into existing TV systems and workflows. Our platform empowers sales organizations with solutions that achieve increased revenue and maximize campaign performance for agency and brand partners.

 

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Check out the latest from our blog

Using Algorithms to Improve TV Audience Forecasting

By | clypd Blog, Research | No Comments

This is the first of a series of blogs around building time-series forecasting models. At clypd, we use forecasting models to help media owners and buyers forecast future TV audiences. A successful forecasting model depends on many factors. In this blog, we focus on algorithms, and how we tap into both modern Machine Learning (ML) models and classical statistics models to take advantage of what both offer.

The advancement of Machine Learning and Artificial Intelligence has been creating amazing stories everyday, from the AI assistant and self-driving vehicles to computer programs beating professional Go players. At clypd, we also have lots of success stories of using ML models. With the benefits of better accuracy and better automation, these ML models are an integral part of our forecasting models. At the same time, we also continue to find great value in “conventional” statistics models. So, instead of pitching Data Scientist vs. Statistician, let us look at ML models vs. statistical models, and how we can leverage both types of approaches in building a TV audience forecasting model.

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