We’re on a mission to enhance television advertising

The clypd team is stacked with the best of the best from a diverse set of backgrounds – including television and digital veterans. This means that we bring the most effective strategies from both industries into the hottest emerging channel: audience-based TV sales.


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Bringing audience-based sales solutions to television

The clypd platform is built exclusively for the television industry, respecting business practices and providing seamless integrations into existing TV systems and workflows. Our platform empowers sales organizations with solutions that achieve increased revenue and maximize campaign performance for agency and brand partners.


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The Amazing Race of Forecast Models

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Deal or No Deal

To plan for a TV advertising campaign, it is important to have a good understanding of the trend in TV audiences: who will be watching what, when, and using what screen. An accurate and reliable forecast is an integral component of clypd’s advanced targeting platform. For this reason, the Data Science team at clypd is always looking for ways to improve our forecast models to be more useful, accurate and reliable.

In the last decade or so, through the help of more data and better technology, lots of new algorithms have been developed. My previous blog post talks about the benefits of using both statistics and machine learning models. Recently, the data science team held an internal competition to examine how various models pair up against each other. This post provides some details of the competition. Read More